The DMA Code

The DMA Code is an aspirational agreement to which all DMA members and their business partners must adhere.

It aims to promote one-to-one marketing as a true exchange of value between your business, looking to prosper, and your customer, looking to benefit - and provides you with the five clear principles that will guide you to achieve this, and against which your conduct will be measured.

An important part of your role as a DMA Member is to extol and spread the positive values and goals of this Code, for the benefit of our industry into the future.

Click here to view The Code.

The Data & Marketing Commission (DMC) is the body which oversees and enforces the DMA Code.

You can register a complaint about a DMA Member here and our adjudications on complaints are published regularly on this website.