21 Feb 2018
This guide is up to date and is in line with current regulations for 2018. Some of this information will change once the Data Protection Bill is finalised. Please keep an eye on the DMA website for these updates.
Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.
Of course, getting it wrong can be just as easy as getting it right. Using this guide will help you avoid the pitfalls and sail into the inbox of your customers.