01 Jan 2022
Member ContentAdvertising Mail Guide
Advertising mail is continually evolving, finding ever-more innovative ways to integrate with the latest digital tech. But every marketer is fully aware of the issues arising when ad mail hits the doormats of people who don't want to receive it.
01 Jan 2022
Member ContentInserts Guide
Inserts are one of the most powerful one-to-one marketing options available – combining the creative power of advertising mail with the reach and low cost of press.
01 Jan 2022
Member ContentSocial Media Guide
Social networks allow people and businesses to engage with large numbers or people with an immediacy and frequency that traditional media cannot provide. This is our guide to using it.
01 Jan 2022
Member ContentDoor Drops Guide
DMA Door Drop guide The A-Z of door drops. Everything you need to know in order to plan, design, execute and deliver a door drop campaign.
23 Aug 2021
Multi-Channel Guidance for Consumers in Vulnerable Circumstances
How can we best support consumers in vulnerable circumstances? Read the multi-channel guide for businesses from the DMA Vulnerable Consumers Working Group and DMA Contact Centre Council.
29 Apr 2021
Privacy Working Group: Guidance on Auditing Third-Party Cookies
The DMA’s Responsible Marketing Committee’s Privacy Working Group explores the challenges surrounding cookies. Read on for practical information on auditing cookies, including third-party cookies.