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Member Content

Email guide

Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.
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  • 13006 views
Member Content

Data guide

Data fuels everything that we, as one-to-one marketers, do. Access to consumers' data is a privilege and not a right, so it's crucial to earn the trust necessary to give people confidence in the value of the data exchange.
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  • 10764 views