Investigating Email: Younger Audiences and Email | DMA

Filter By

Show All

Connect to


Investigating Email: Younger Audiences and Email


While email remains the ideal way to communicate with their favourite brands, there are other channels that grab their attention of young audiences. Read on and find out how this age group is interacting with their email inbox and get a few tips to improve your email programmes.

Hear more from the DMA

Related Articles

Generative AI platforms are remarkably easy to use. But we must remember that generative AI cannot read our minds (at least, not yet!). Generative AI is only as effective as the prompts you provide it with and the data fed into it.

Guide to Generative AI_image.jpg
Get the latest insights about purchasing behaviour, preferred marketing tactics and channel performance in the UK in 2024.
CD_SG - Social Template - UK Infographic.png

The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.


Travel and tourism enterprises face challenges in delivering tailored customer experiences amidst rising expectations.

iStock-1484358444 600x400.jpg