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Data Management: Breaking Down Consent and Preferences

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A report to showcase the value of managing data correctly. Brands that go beyond just compliance with legal requirements can guarantee the maximum value for and from their customer data.

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Related Articles

The DMA Email Council responds to the BBC article on Spy Pixels in Email.

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Komal Helyer, Chair Email Council & Guy Hanson, Vice Chair Email Council, will join other email council members to speak at one of the world’s largest virtual email marketing events - Inbox Expo 21. And excitedly, DMA Members are offered a free ticket to access the event and talks!

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In this article, we will be going over some of the arguments for why the Single Customer View does work and the contradictions. We hope that this will encourage people to consider their thoughts and perspectives on the matter.

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DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.

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