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Customer Engagement: How to Win Trust and Loyalty 2020

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Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever lived and worked through.

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The first report on the marketing effectiveness insights that have been uncovered through analysis of the newly created DMA Intelligent Marketing Databank.

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Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.

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We in the advertising industry must play our part in ensuring the right safeguards are in place to protect innocent people and that we produce and monitor content accordingly.

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What is Quality Assurance? Call Centre Quality Assurance (QA) is a business process that can help ensure customer interactions are aligned with business goals.

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