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Customer Engagement: How to Win Trust and Loyalty 2020

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Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever lived and worked through.

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The Consumer Email Tracker is highly valuable when it comes to helping marketers walk a mile in their subscribers’ shoes, providing an effective mirror for changing subscriber behaviours, especially when broader drivers are at play. The recently launched 2021 edition (sponsored by Validity) is no exception: the impact of the Covid-19 pandemic, and the continuing GDPR “Halo Effect” are clearly visible, as the following key take-outs show.

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It’s time to go back and plan the future. After a global pandemic that is lasting way longer than anyone would have expected, what will consumer behaviour look like in the coming years? Sit back, relax and enjoy this journey into the future, according to Dentsu’s latest trends.

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The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why.

A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has for years ranked our second most viewed page, second only to our home page. Equally, when you search on Google for 'Royal Mail leaflet distribution', it ranks second behind the actual Royal Mail door to door page. Clearly then, it spiked interest!

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At our virtual event, Marketing Automation in Print, we looked at how marketing organisations have a chance to create a more relevant and personal experience by adding printed direct mail into their media mix. Read on for what you might have missed from Royal Mail MarketReach, JICMAIL, XMPie, Sainsbury’s and more.

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