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Customer Engagement: How to Win Trust and Loyalty 2020

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Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever lived and worked through.

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“Privacy by design/default” is a term that is often used and a goal that is set by privacy experts. Despite this, not everyone knows what it actually means in practice. The Customer Data Council look at how the changing environment of data privacy and increased consumer understanding of their data affects the implementation of privacy by design.

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As data and marketing leaders, we should be constantly striving to better understand marketing effectiveness and the measurement of this value. This was the focus of a recent roundtable hosted by the DMA and Salesforce. Read on to find out what marketers should do to improve measurement today and tomorrow.

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This month’s regulation and compliance news from the DMA Contact Centre Council’s Regulation Hub

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