Russell Dawson
Russell Dawson, Email Marketing Consultant (Deliverability), Ometria
A collaborative and agile senior email marketing professional with end-to-end responsibility of managing the email channel, teams and strategy to deliver a best-in-class long-term sustainable and progressive email marketing operation.
I have extensive experience covering email auditing, deliverability, GDPR, strategy, content, development, production, automation and optimisation, focusing on growth, retention and revenue. I am a part of the email community with a wide network, regularly creating email content and speaking at conferences and events.
I am a member of the DMA’s Email Marketing Council and Research Hub, assisting them produce industry leading reports and insights for the sector.