Filter By

Show All
X

Connect to

X

Email Benchmarking Report 2020

T-mockup_customer-engagement_emailbenchmarking.jpg

The state of industry email, in a nutshell.

For many years, the DMA in partnership with Pure360 has been collecting data for one of our most widely accessed research documents: our Email Benchmarking report, which provides a reliable benchmark that brands, service providers, and agencies can use to gauge their email performance.

The 2020 report shows that the key email metrics surveyed (delivery, open, click, and click-to-open rates) have remained on a long-term positive trend over the last five years. “It’s perhaps no surprise to see that the email channel continues to enjoy strong engagement given consumers’ continued appetite to receive this type of communication from their brands of choice,” said Mark Ash, CEO at Pure360.

To help give marketers an even better understanding of their performance, this year we’ve included 'ranges' in addition to 'averages,’ and analysed more emails than ever before to get a deeper analysis of key email metrics.

Tim Bond, Head of Insight at the DMA, recommends “to realise the full potential of your email programme, be sure to look beyond the metrics in this report and analyse both the goal of your marketing campaigns and how you can most accurately measure that. Only then will you be able to understand the real impact and return of email.”

Read on to find out the ways these objective measurements can help you plan – or re-plan – how to improve your email campaigns.

Email Benchmarking Report 2020

Hear more from the DMA

Sponsor message

To opt in to receive email communications from our sponsor, please fill in the below.

pure360-new-logo-smaller-size.png

Privacy policies

To read the Pure360's privacy policy, hit this button

To read DMA's privacy policy, hit this button

Please login to comment.

Comments

Related Articles

For businesses looking to secure their recovery, the most important thing is not cutting spend necessarily but ensuring that the marketing budget works hard to drive leads at each stage of the customer journey..

Depositphotos_6415264_s-2019Final.jpg

What's on offer for those in the west and Wales in the coming months from the DMA, IDM and Employability

Regional_The West, Wales and Midlands.png

Quick ways to make a positive difference by creating sustainable marketing campaigns.

photo-1542601906990-b4d3fb778b09.jpg

Get the training you need from the experts to help your company compliantly and responsibly handle vulnerable consumers.

RM-02.png