Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it deserves, despite having the highest-ranked ROI. We’re on a mission to find out why?
Today, it feels as if the marketing function – and the business as a whole – is at a crossroads, due to all the challenges that digital transformation, the exponential growth of data, regulatory pressures and a changing buying funnel are creating.