Email Benchmarking Report 2022

Every year we examine the state of email marketing by benchmarking its key metrics, allowing you to compare your campaigns against the market’s average.

The report, written in collaboration with the DMA Email Council, analyses data from a cross-section of the industry’s email service providers, offering an overview of email’s key success metrics.

A key finding from this year’s report is that after a challenging year in 2020, all email metrics increased in 2021.

The most notable year-on-year increase was the jump in click rate from 2.5% to just short of 3% in 2021.

Open and click-to-open rates both saw increases in 2021 – up to 19.7% and 13.2%, respectively.

However, this is also where a big change to the channel occurred in September 2021, with the introduction of Apple’s Mail Privacy Protection.

Dig into the report to get invaluable insight into how consumers are interacting with their inboxes.

Get your copy, here.

You may also be interested in:

Consumer Email Tracker 2021, which will provide you with a wealth of deep insights into how subscribers engage with their messages.

Marketer Email Tracker 2021, where you’ll discover more about the health of email in an unprecedented year in UK data and marketing.

Ready to harness the power of email marketing? Check out our range of courses here.