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GDPR and you, chapter five

As we enter a new era of data management, we present to you our fifth in a series of surveys on marketers’ attitudes towards the new legislation – equipping you with key insights into the state of UK marketers’ attitudes, awareness and preparedness to the GDPR.
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DMA insight: hitting your email goals

We learned things are going pretty well with your email campaigns, but are you looking for a few more pointers? Get top tips from our latest bite-size infographic.
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Automation and intelligent marketing is transforming how we engage customers

New research from IBM and National Retail Federation discusses the implications and challenges of a more automated and intelligent marketing future for brands, with skills being the key to making these aspirations a reality.
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DMA Insights: Marketer's view on channel and trust

Marketers and customers like chalk and cheese when it comes to communication channels – what they use, prefer and trust
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Winning trust and loyalty will be key to solving marketers' digital dilemma

Mintel’s thoughts on the key trends from Adobe Summit 2019 point to the dilemma that marketers are facing: it’s easier to reach customers but harder to get them to care. We dive deeper into how to gain their trust and their loyalty.
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Frictionless flexibility key to engaging customers in a fragmented digital media world

In an increasingly fragmented digital media landscape, Deloitte releases its latest findings into how American consumers are 'piecing together' a world that fits their needs. But what are the implications of this approach and will the costs eventually outweigh the benefits?
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