Filter By

Show All
X

Connect to

X

DMA Insights: Marketer's view on channel and trust

T-maketers-view-and-channel-we-image.jpg

Brands and customers can sometimes talk a different language – it's one of the intrinsic joys and pains of our industry.

However, big problems occur when they can’t even find a way to understand each other.

In our ‘Customer Engagement 2019: Marketers' view’ report, we found a large and persistent difference between what people prefer and trust, and what brands actually do.

Take a look at our new infographic to discover the disparities:

  • Consumers like mail, marketers don’t use it
  • Brands believe face-to-face communications are the most trusted; customers disagree
  • 1 in 4 marketers still call customers, ignoring the fact that most people significantly dislike being contacted by phone

Scroll down to enjoy our latest infographic and learn where you should focus to improve your organisation’s communications with customers.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

There are seven key factors that drive consumer spending decisions. Here will look into wellbeing, a new concept of space and technology solutions. Dig in and find what Mintel’s predictions are for the upcoming decade.

Thinking ahead to 2030_Research articles.jpg
Send Advertising Mail, Responsible Mail and Partially Addressed Mail for as low as 12 pence per item.
directmaildoor.jpg

As the number one branded olive oil in the UK, Filippo Berio and TLC Marketing wanted to find a way to bring the traditional olive harvest methods to life for every customer, so they could experience it for themselves.

Filippo Berio 2 (6).png

Combine AI with state of the art high fusion inkjet printing and you have the ability to produce in high volume at a cost effective rate.

Direct Mail AI.jpg