DMA insight: hitting your email goals

Crowded inboxes present a challenge, but they also hold untapped potential for charities to foster meaningful connections. At the launch of the DMA's Email Benchmarking Report 2024 we were asked, "What advice would the panel give to charities looking to retain audience engagement and encourage second actions?" In this article written exclusively for the Research Hub of the Email Council Nick Crawford explores innovative approaches.

Let’s face it, building customer loyalty is harder than ever.

A new government brings new legislation, and in the world of marketing, data protection is always on the front line. We dissect the implications of these legislative changes, providing you with insights to navigate this regulatory landscape.