17 May 2019
Member ContentConsumer Email Tracker 2019
How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
17 May 2019
Member ContentEmail benchmarking report 2018
We've gathered 2017's key email metrics in one place to provide the most comprehensive industry benchmark available
17 May 2019
Member ContentAcquisition and the consumer mindset 2018
What are the key drivers that cause customers to switch from one brand to another? Do consumers love subscriptions? How do people look at new technologies like smart assistants, AR and VR? Read our latest research.
15 May 2019
GDPR: A consumer perspective
What do the people you market to think about GDPR? Is the direction of travel of the legislation understood or still shrouded in mystery? Dig in to the latest DMA and Acxiom research and take a look at the present and the future of the data exchange landscape.
15 May 2019
Member ContentGDPR and you, chapter one
New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.
15 May 2019
Member ContentData privacy - An industry perspective
Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.