15 May 2019
Member ContentGDPR and you, chapter four
With less than seven months until the GDPR is implemented, we conducted our fourth in a series of surveys on marketers' attitudes towards the GDPR. Here's what they had to say.
15 May 2019
Member ContentGlobal data privacy: What the consumer really thinks
Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
15 May 2019
Member ContentGDPR and you, chapter five
As we enter a new era of data management, we present to you our fifth in a series of surveys on marketers’ attitudes towards the new legislation – equipping you with key insights into the state of UK marketers’ attitudes, awareness and preparedness to the GDPR.
08 May 2019
DMA insight: hitting your email goals
We learned things are going pretty well with your email campaigns, but are you looking for a few more pointers? Get top tips from our latest bite-size infographic.
29 Apr 2019
Automation and intelligent marketing is transforming how we engage customers
New research from IBM and National Retail Federation discusses the implications and challenges of a more automated and intelligent marketing future for brands, with skills being the key to making these aspirations a reality.
17 Apr 2019
DMA Insights: Marketer's view on channel and trust
Marketers and customers like chalk and cheese when it comes to communication channels – what they use, prefer and trust