15 May 2019
New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.
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This article looks at the merits and shortfalls of using Voice of the Customer data. Why you should also consider using Voice of Process and Voice of Employee to help improve the Customer journey.
From regenerative tourism to skip-gen group travel, we have pulled together the five topics that have caught our interest, offering guidance on how these trends will shape the coming year.
Once you have your customers on board, how do you ensure their experience remains smooth or, more importantly, that they continue to trust you over your competitors?
Marketing isn’t what it used to be. IBM Watson Marketing examines nine of the most exciting trends that are developing marketing in 2019. Take advantage of these transformations and stay on top.
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