GDPR and you, chapter one | DMA

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GDPR and you, chapter one

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New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.

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The DMA today is calling on the new government to make data, technology, and AI the foundation for innovation, growth, and improved productivity in the UK economy. The new government must improve economic productivity by enabling organisations to attract new customers and retain existing customers, while making the UK a more attractive place for the research, development, and deployment of AI technology. The DMA today calls on the new government to reform data protection legislation and skills development with a 10-point manifesto to drive growth and innovation across the economy and in public services.
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The DMA has submitted written evidence to the House of Lords' European Affairs Committee's inquiry into data adequacy which was granted to the UK by the European Commission post-Brexit.

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The DMA welcomes the Upper Tier Tribunal judgement which has completely rejected the ICO’s appeal in its case versus Experian. The UTT ruling confirms the DMA’s interpretation of GDPR in the important areas of transparency and legitimate interests, giving greater certainty to the market. This is a milestone case that establishes important legal precedents.

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Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244