17 May 2019
How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
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Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.
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As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer Engagement: Future Trends report.
With the UK charity sector experiencing its first income decline in eight years, marketers had to get creative. Find out in the latest report which strategies proved to be most successful.
Media Council and Customer Engagement Committee members reflect on the work they saw at the DMA Awards Judging 2023 in a variety of categories, singling out the themes that struck them, and the measures that mattered.
