DMA - Data & Marketing Association

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Award in GDPR

Make sure your marketing activity is compliant with this quick-fire introduction to the GDPR and DPA18, delivered by our world-renowned Institute of Data & Marketing (IDM).
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UK Data Privacy: What the Consumer Really Thinks 2022

The Global Data and Marketing Alliance (GDMA), in conjunction with the DMA and Acxiom, publishes a forensic examination of UK consumer attitudes to data and privacy. Discover the latest trends, perspectives on data sharing, online privacy and the role of data in our world.
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Global Data Privacy: What the Consumer Really Thinks

Despite cultural and economic differences, consumers around the world increasingly see value in sharing their data. Explore key findings from the GDMA’s data privacy launch event.
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DMA Email Council Trends for 2022

Ten experts from the DMA Email Council give their trends for 2022.
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The Customer Journey - What Makes its Start Successful

What does your customer do in the different stages of your product/service lifecycle? And what does success look like from a business perspective? In this article, we'll explore a few best practices and strategies that can help you establish strong email subscriber engagement at the start of the...
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Unlocking the Customer with Third-Party Data - What Do You Need to Consider?

When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when...
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Zero the hero! Apple's new Mail Protection Privacy and what it means for marketing.

In life, be it real, virtual or hypothesised we are constantly making decisions and weighing up pros and cons. We want to cross roads but we don’t want to get hit by cars. We’ll take an underpass unless we think it is safer to negotiate the road. We always want a deal but we never want to...
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