Steve Sullivan
Channel Doctors
Founder - Channel Doctors & Vice Chair of DMA's Contact Centre Council
16 Mar 2021
Who's 46% contemptible, 45% inept, 9% clueless? The ICO's fined felons, that's who
The ICO has fined almost as many rogue marketers in the past 10 weeks as all last year. So, what are these firms doing wrong? They're not being caught in the complexities of the GDPR & 2018 DPA. No, they're breaking the near 20 year old PECR rules.
05 Mar 2021
Customer Engagement 2020: An Overview
Our annual customer engagement summit gave highlights from our 2020 customer loyalty research report and featured expert insights on how brand loyalty has changed, channel strategies for retention and long-term engagement, key trends, and how to drive the future customer.
26 Feb 2021
DMA Email Council: Understanding Email Tracking Pixels
The DMA Email Council responds to the BBC article on Spy Pixels in Email.
27 Oct 2020
Exploring real-time data and improving consumer trust
Personalisation is vital for increasing enagagement. Data is crucial to delivering personalsed communication. But why would consumers trust a company with their data if they cannot demonstrate the ability to use that data well?
26 May 2020
How to create a loyalty experience that's brand-right and customer-centric
Discover Epsilon’s Loyalty Evaluation and Design (LEAD) framework and how we use the 5 C’s of loyalty strategy to assess critical components and inform the loyalty design recommendations to form an ideal loyalty experience for you and your customers.
27 Apr 2020
Coronavirus: Understanding Consumers Attitudes to Data and Privacy
Data will be key to navigating a safe return to ‘normality’ from the Coronavirus, but this cannot happen at the expense of the privacy and protections consumers have a right to. Read on to find out how the insights into consumers’ attitudes to data and privacy shed light on how to speak to...
10 Mar 2020
Data 2020: An Overview
Our annual data summit took place at 30 Euston Square, and featured the expert input of keynote speaker Professor Anand Menon on the data economy and Brexit; the ICO on tech policy and innovation; PwC on cookie compliance; and panels sessions looking at privacy by design and data as a force for...
06 Dec 2019
The Rosemary Smith Award for Responsible Marketing
The Data Protection Network and Opt-4, in partnership with the DMA, have launched, an award to recognise efforts by individuals or teams to act like responsible marketers. But what do we mean by that?
20 Nov 2019
DMA at Data Marketing Paris 2019
I was in Paris to see the latest data and marketing trends on the Continent, and to talk about Brexit and the future of data legislation.