Scotland's drive to harness the true value of data | Scotland's drive to harness the true value of data | DMA

Filter By

Show All
X

Connect to

X

Scotland's drive to harness the true value of data

T-crd-131.jpg

Rachel Aldighieri, MD of the DMA, discusses how the marketing and data industries are spearheading initiatives to support data-driven Scottish innovation.

The political and economic landscape will likely remain uncertain for the foreseeable future. As such the Scottish Government needs to invest in something that will not only add some stability, but will reach all areas of the economy, support guaranteed longterm growth potential, and have a strong degree of imperviousness to changes in constitutional makeup.

Read more here.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

A group of 30 students, graduates and career changers from across Scotland and the UK joined us at Creative Data Academy Scotland last week, to help them find out what working in the data and marketing industry is like.

MicrosoftTeams-image.png

The Scotsman's 'Doing Data Together' Conference finale consisted of a series of Data Capital podcasts.

In the final podcast of the series, The Scotsman's David Lee talks to Standard Life Aberdeen's Head of Decisioning and DMA Scotland Chair, Firas Khnaisser and Ethical Intelligence's Olivia Gambelin about why people are a crucial element of data solutions.

Scotsman Data Capital Podcast.png

Edinburgh, and Scotland, celebrated Hogmanay a very different way in 2020. Underbelly had no festivals in Edinburgh in 2020, but what they gave back to the city in beautiful creative was simply breath taking.

Edinburgh hogmanay.jpg