Scotland's drive to harness the true value of data

Rachel Aldighieri, MD of the DMA, discusses how the marketing and data industries are spearheading initiatives to support data-driven Scottish innovation.

The political and economic landscape will likely remain uncertain for the foreseeable future. As such the Scottish Government needs to invest in something that will not only add some stability, but will reach all areas of the economy, support guaranteed longterm growth potential, and have a strong degree of imperviousness to changes in constitutional makeup.

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