Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People | Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People | DMA

Filter By

Show All
X

Connect to

X

Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People

T-scotsman-data-capital-podcast.png

Tune in to hear what DMA Scotland’s Chair, Firas Khnaiser, Head of Decisioning, Standard Life Aberdeen and Olivia Gambelin, CEO and Founder, Ethical Intelligence discussed when they got together with The Scotsman's David Lee.

During the final podcast of the Data Capital podcast series, they explored the human face of data and the importance of people in understanding the world of data, AI and ever-changing technology.

The podcast also explores pertinent themes, including why consumers have so much mistrust around what happens to their data - and quite rightly so with some blatant examples of how data is misused. Why do we sometimes forget to put people at the heart of data? And why human values must be built into technology and much more?

Olivia commented: "Our technology and our data are a reflection of our society. So when we see something in our systems, that we don't like, that's not the system - that's actually society, that's our human nature."

Firas highlighted why public trust in the use of data is so vitally important: "There are companies that have taken our data for a number of years and done all kinds of funky stuff with it and made billions, but they have never actually told us they would be using our data to do stuff like that."

Data Capital is available including Apple Podcasts, Spotify and Anchor FM or tune in here.

Please login to comment.

Comments

Related Articles

Tired of erratic lead flow? Learn how outsourced telemarketing can improve lead management, boosts conversions, and supports your sales pipeline.

Depositphotos_7654634_S.jpg

Customer data is driving smarter, more creative print campaigns and unlocking new value across the board. The Print Council have shared their takeaways and advice following the release of the DMA Value of Customer Data Report...

PC Image - VoCD Activation.jpg

Helpful insight and ideas highlighting how data quality, accuracy and relevance can often be the key to better email interaction rates

Image.jpg

Discover how compliance can fuel creativity and connection in financial services. This masterclass shows how to turn regulation into a strategic tool for smarter, more empathetic communication that builds trust and drives real competitive advantage.

Masterclass DMA Blog Header (2).png
Consent Preferences