Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
28 May 2024
DMA launches 10-point election manifesto following demise of DPDI
The DMA today is calling on the new government to make data, technology, and AI the foundation for innovation, growth, and improved productivity in the UK economy. The new government must improve economic productivity by enabling organisations to attract new customers and retain existing...
23 May 2024
DMA's response to House of Lords inquiry on data adequacy
The DMA has submitted written evidence to the House of Lords' European Affairs Committee's inquiry into data adequacy which was granted to the UK by the European Commission post-Brexit.
30 Apr 2024
DMA Analysis: The Upper Tier Tribunal rejects ICO appeal in the Experian Case. What does the verdict mean for DMA members?
The DMA welcomes the Upper Tier Tribunal judgement which has completely rejected the ICO’s appeal in its case versus Experian. The UTT ruling confirms the DMA’s interpretation of GDPR in the important areas of transparency and legitimate interests, giving greater certainty to the market.....png)
03 Oct 2023
Preparing your email marketing for DPDI and continually-changing data laws
The UK is finalising new legislation to update DPA 2018, UK GDPR and PECR. The Data Protection and Digital Information Bill (DPDI) aims to create a new data regime for UK businesses and consumers but is still subject to change and best practice guidance will take time to be established. With the...
14 Mar 2023
The DMA Code
The DMA Code is an aspirational agreement to which all DMA members and their business partners must adhere. It aims to promote one-to-one marketing as a true exchange of value between your business, looking to prosper, and your customer, looking to benefit - and provides you with the five clear...25 Dec 2022
UK Data Privacy: What the Consumer Really Thinks 2022
The Global Data and Marketing Alliance (GDMA), in conjunction with the DMA and Acxiom, publishes a forensic examination of UK consumer attitudes to data and privacy. Discover the latest trends, perspectives on data sharing, online privacy and the role of data in our world.
15 Mar 2022
Global Data Privacy: What the Consumer Really Thinks
Despite cultural and economic differences, consumers around the world increasingly see value in sharing their data. Explore key findings from the GDMA’s data privacy launch event.
17 Dec 2021
Responsible Marketing Update for Fundraisers - November 2021
Responsible marketing also makes commercial sense for charities.