GDPR and you, chapter one | DMA

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GDPR and you, chapter one

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New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.

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The DMA welcomes the Upper Tier Tribunal judgement which has completely rejected the ICO’s appeal in its case versus Experian. The UTT ruling confirms the DMA’s interpretation of GDPR in the important areas of transparency and legitimate interests, giving greater certainty to the market. This is a milestone case that establishes important legal precedents.

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When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.

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The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.

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The telecommunications sector grapples with a pressing issue: customer data silos.

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