How to use the checkout experience to build loyalty and reduce abandoned baskets

11 Jul 2024

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

If your emails are driving people to your website the ideal situation is that they will end up making a purchase. But what if you are seeing an increased growth in abandoned baskets instead?

What could be preventing potential customers from going through checkout and completing their transactions?

The ‘Shopper Unlocked: Inside the Minds of 1000 Consumers’ report from RetailWeek Connect gives some great insights into what shoppers currently expect from their online purchasing journey and what is causing the increase in abandoned baskets.

Click here to find out the number 1 reason for abandoned baskets and what you can do to help prevent them.

Lauren Heckman

RedEye International Ltd
Content Marketing Manager

Hear more from the DMA

Please login to comment.

Comments

Unlocking sales success with a consultative approach

Discover the power of consultative selling—a customer-focused approach that builds trust, tailors solutions, and drives loyalty. Explore the key elements of an approach that creates lasting partnerships and sustainable growth.

Is cold calling still effective in the digital age?

Discover why cold calling remains a powerful tool in the digital age. Learn how human connection, multi-channel strategies, and skilled agents can elevate your sales and marketing efforts.

Unlocking Engagement: Email strategies for charities

Crowded inboxes present a challenge, but they also hold untapped potential for charities to foster meaningful connections. At the launch of the DMA's Email Benchmarking Report 2024 we were asked, "What advice would the panel give to charities looking to retain audience engagement and encourage second actions?" In this article written exclusively for the Research Hub of the Email Council Nick Crawford explores innovative approaches.

Filter By

Connect to

Are you looking for a...

Choose a business type

Choose a business type

Choose a business type

and/or enter a company name, postcode or keyword

How to use the checkout experience to build loyalty and reduce abandoned baskets

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

Comments

Related Articles

Unlocking sales success with a consultative approach

Is cold calling still effective in the digital age?

Unlocking Engagement: Email strategies for charities