How to use the checkout experience to build loyalty and reduce abandoned baskets

11 Jul 2024

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

If your emails are driving people to your website the ideal situation is that they will end up making a purchase. But what if you are seeing an increased growth in abandoned baskets instead?

What could be preventing potential customers from going through checkout and completing their transactions?

The ‘Shopper Unlocked: Inside the Minds of 1000 Consumers’ report from RetailWeek Connect gives some great insights into what shoppers currently expect from their online purchasing journey and what is causing the increase in abandoned baskets.

Click here to find out the number 1 reason for abandoned baskets and what you can do to help prevent them.