Filter By

Show All
X

Connect to

X

Future Trends: Paid-for Loyalty

T-paid-for-loyalty_research-articles-copy.jpg

After the analysis of brands’ voice strategy and personalisation through new technologies and strategies, the Future Trends series will explore the paid-for loyalty world.

Hear more from the DMA

Related Articles

The Consumer Email Tracker is highly valuable when it comes to helping marketers walk a mile in their subscribers’ shoes, providing an effective mirror for changing subscriber behaviours, especially when broader drivers are at play. The recently launched 2021 edition (sponsored by Validity) is no exception: the impact of the Covid-19 pandemic, and the continuing GDPR “Halo Effect” are clearly visible, as the following key take-outs show.

Consumer Email Tracker- Deep-Dive Insights from the Email Council_Research articles copy (002).png

It’s time to go back and plan the future. After a global pandemic that is lasting way longer than anyone would have expected, what will consumer behaviour look like in the coming years? Sit back, relax and enjoy this journey into the future, according to Dentsu’s latest trends.

A Roadmap to 2030 - Attempt Two-01.png

In February, the Email Council welcomed guests from Virgin Media and Liberty Global to share what they think of the email space - spam, fraud, and the role of legitimate senders. The following Q&A provides a summary of the key talking points from the session.

DMA Email Council February Meeting- Virgin Media Talking Points_Research articles copy 2.png

Email marketing is part of a much bigger ecosystem and the way consumers engage with their emails reflects this. This report will provide you with a wealth of deep insights into how subscribers engage with their messages – their perceptions, preferences, and dislikes when it comes to email.

Report web image.jpg