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Future Trends: Paid-for Loyalty

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After the analysis of brands’ voice strategy and personalisation through new technologies and strategies, the Future Trends series will explore the paid-for loyalty world.

Hear more from the DMA

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When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when using it.

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Out of adversity can come opportunity – and for many agencies, the global pandemic brought about fundamental changes to working life as we knew it.

Facebook thought leader and strategist Andy Childs claimed that a decade of digital growth had been compressed into just a few months.

Now, as 42% of small businesses alone claim that they are more reliant on technology and 86% of bosses believe remote working will endure, agency leaders must weigh up their options in the wake of the pandemic.

We have asked agency leaders the keys to a successful digital transformation.

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My thoughts on the latest Annual Door Drop Industry Report from the DMA UK.

A challenging year, but as I explore, certainly not all doom and gloom.

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