Email Marketing Benchmarking Report 2024

In today’s diverse marketing landscape, effective customer engagement is not just about selecting the right channels — it’s about integrating them seamlessly to deliver personalised, impactful experiences.

Among these channels, email remains a standout tool for nurturing relationships and driving purchase decisions.

In partnership with Marigold, we have developed an interactive Email Benchmarking Report that delves deep into the key trends shaping email performance, and challenging conventional metrics like open rates for measuring success.

Inside the report you’ll discover:

• Why email marketing remains a key channel for businesses, with email volumes soaring to 381 billion in 2023 - a 14% year on year growth.
• The impact of 'the great resignation', with B2B email delivery rates dropping from 96.8% in 2022 to 92.1% in 2023 due to people leaving roles, highlighting the importance of B2B brands staying on top of list management.
• Why you should move away from open rates as a KPI to define what a successful campaign is.

And so much more...

Explore the full interactive report here to discover all the latest insights.