Door Drop Report 2024 | DMA

Filter By

Show All
X

Connect to

X

Door Drop Report 2024

T-door-drops-report-2024-web-imagev3.png

When was the last time you considered Door Drops? If it's been years, you're not alone — and that's exactly why this often overlooked channel presents a golden opportunity. In a world of saturated digital spaces, Door Drops offer a refreshing way to cut through the noise and reach your audience right where they live.

Our latest report, in partnership with JICMAIL and sponsored by Herdify reveals the surprising resurgence of Door Drops in 2023. We've uncovered a wealth of data that showcases how this time-tested method is adapting to modern marketing needs, delivering impressive results in an era of fleeting digital impressions.

So, what did we uncover?

  • Door Drops aren't just effective — they're increasingly so. Engagement rates jumped from 2.3% to 2.8% in 2023, proving that physical marketing still has the power to captivate
  • More marketers are catching on. We saw a 3% increase in advertisers turning to Door Drops last year. There's still plenty of room for you to stand out
  • Discover the cost-effectiveness of Door Drops compared to other channels — your budget will thank you
  • Brand awareness gets a boost. Learn how Door Drops create lasting impressions through tangible interactions with your audience

Ready to explore how Door Drops can transform your 2023 strategy? Dive into our comprehensive report and uncover the advantages waiting at your customers' doorsteps. In a digital world, sometimes the most innovative move is a return to the physical.

Get the latest insights in our 2024 report and see how Door Drops can open new doors for your brand.

Explore the full report here.

Hear more from the DMA

Please login to comment.

Comments