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Member Content

Consumer email tracker 2016

The definitive guide to the inbox for marketers. Learn how consumers use their inboxes in 2016 with our annual guide, the Consumer email tracker.
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  • 4004 views

DMA Insight: Social media snapshot

What makes for a social media expert? Does your job title show how much you know? Or is the battle to keep up a challenge faced equally from entry level to the boardroom? Find out in our new snapshot. 
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  • 785 views
Member Content

Talking the consumers' language: financial services infographic

Consumers have a clear view on what they want to receive from their financial service providers. This new infographic, as part of the DMA Customer Engagement campagin, outlines exactly what their expectations are. 
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  • 2413 views
Member Content

Talking the consumers' language: Financial services

With consumer inertia widespread in financial services, we looked at the opportunities and threats to brands working in this sector as new businesses enter the market. Read Customer Engagement: Speaking The Consumers' Language: Financial Services
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  • 2878 views

Talking the consumers' language: retail infographic

There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals. 
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  • 5351 views

What does the future of fundraising look like?

Following in-depth discussions with key stakeholders, the DMA’s fundraising taskforce maps out an ideal model for the future of the third sector
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  • 1357 views