26 Mar 2020
Member ContentMarketer Email Tracker 2020
Once again marketers reminded us of the multi-faceted role that email plays in the communication between brands and consumers across all stages of the customer lifecycle. Email is not only a transactional channel, but one that can be used to inform and build long-lasting relationships..jpg)
27 Apr 2020
Coronavirus: Understanding Consumers Attitudes to Data and Privacy
Data will be key to navigating a safe return to ‘normality’ from the Coronavirus, but this cannot happen at the expense of the privacy and protections consumers have a right to. Read on to find out how the insights into consumers’ attitudes to data and privacy shed light on how to speak to...
17 Apr 2020
Coronavirus: An Update on European Employees' Lives
How do people working in the UK, France, Germany, Italy and Spain feel and how are they responding to the coronavirus pandemic? Forrester’s data sheds light on how European employees are coping.
03 Apr 2020
Coronavirus: How Are Employees Coping?
Remember when you and your colleagues used to work together in the same room? It’s not so long ago but already people’s opinions and experiences about working from their own home appear divisive. Are employees concerned about their wellbeing? Are organisations able to support employees in...
01 Apr 2020
Investigating Email: So, How Do Hotmail Users Actually Behave?
Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
30 Mar 2020
Coronavirus: Planning Your Next Move
The coronavirus outbreak is having a huge impact on people’s lives, families and communities. Organisations are facing significant challenges as they are asked to rapidly change the way they work and make decisions. Read on to learn how to plan your next move.