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Member Content

Customer Engagement 2018: How to win trust and loyalty

How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
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  • 1788 views

DMA insight: Acquisition and the consumer mindset

How do customers find out about new products and services? How do they prefer to receive messages from new companies? Our latest insight puts you in the mindset of the customer to help your organisation attract new business the right way.
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  • 1314 views
Member Content

Acquisition and the consumer mindset 2018

What are the key drivers that cause customers to switch from one brand to another? Do consumers love subscriptions? How do people look at new technologies like smart assistants, AR and VR? Read our latest research.
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  • 3322 views
Member Content

Annual inserts industry report 2018

Latest industry research reveals newspaper inserts slip below magazine and third-party volumes for the first time, while an overall reduction in insert volumes is also explained by an increasingly targeted approach by the marketing industry.
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  • 1110 views

Centennials are officially in the game

A new generation is here and is driving real, immediate changes in the marketplace. Understanding Centennials, how they behave and what they believe is a must for every marketer, don’t miss the boat
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  • 1067 views

IDM Professional skills census 2018

We asked marketers about the skills they use day-to-day and those that will be needed to reach the next stage in their careers.
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  • 894 views