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Customer Engagement - research round-up

Dive into our reports and take a look at customer engagement strategies from the viewpoint of customers and marketers
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  • 844 views

DMA insight: Data privacy - Marketing's GDPR journey

The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.
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  • 1116 views
Member Content

Customer Engagement 2019: Marketers' view

In partnership with Foresight Factory and sponsored by Pure 360, the first comparison between what brands deem successful and what consumers say engages them.
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  • 1947 views
Member Content

Evolving the customer journey: Digitisation, omni-channel and technology trends

Businesses can benefit from digital innovation, but delivering an evolving customer journey is paramount. Delve into the latest report about digitised customer journeys from the DMA in association with Williams Lea Tag (WLT).
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  • 1370 views

UK advertising sector underpins 2018's adspend estimate

The latest Advertising Association/WARC Expenditure Report data reveals the UK adspend reached £5.6bn in the third quarter of 2018, hitting the 21st consecutive quarter of market growth.
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  • 236 views
Member Content

Consumer email tracker 2019

How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
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  • 3394 views