DMA | Research, Infographic | Page 2

Filter By

Show All
X

Connect to

X

Customer Engagement 2023: How to Win Back Customers and Rebuild Loyalty

How have consumer habits changed in response to the ongoing cost-of-living crisis? Find out in the latest report in our Customer Engagement series.
T-ad55989dd0944ac06f4b1ec6496157d3-ce23-report-webimage.png

Email Benchmarking Report 2023

How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
T-cb4ca36f800b705e76a6cffc7056daf2-email-benchmarking-report-2023-webimage.png

Door Drop Report 2023

How have door drops fared in a volatile market? Figures from the DMA’s annual report show the continued confidence that advertisers place in the channel.
T-f0f34ade8accedd66a3efe90c24e2703-doordrop2023-webimage.jpg

Value of Measurement Report

Marketers are caught in the grips of a profound measurement dilemma. Not only are marketers being asked to do more with less, but they are being asked to do so in an environment in which generating short-term response from consumers through direct / performance / activation marketing efforts is...
T-3bfefff72ee24b787c955da67bb7a105-email-image-01-1-(1)-1.png

The CMO Measurement Toolkit

In these challenging economic times, how can you demonstrate marketing effectiveness to budget-hungry CFOs? Our new guide will help you defend and grow your marketing budget.
T-451bd4a1f57bd35735f59754210189f9-the-cmo-measurement-toolkit.png

Consumer Email Tracker 2023

What do customers think about email? The latest Consumer Email Tracker reveals consumers find an increasing number of marketing emails useful as year-on-year clicks on emails increase.
T-f0c92a94da1ca03006db7bbb37dae778-cet-report-web-image.png