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Member Content

DMA Insight: Email benchmarking report 2016

Email remains in good health, according to the latest benchmarking figures from the DMA’s Email council
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  • 4400 views

DMA Insight: Millennial shift - young consumers drive new email habits

Consumers use their inboxes to their advantage. Learn the latest consumer email trends, including the proportion of ghost email accounts in circulation, and how younger people, including 'Millennials' drive new behaviours.
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  • 2956 views
Member Content

Consumer email tracker 2016

The definitive guide to the inbox for marketers. Learn how consumers use their inboxes in 2016 with our annual guide, the Consumer email tracker.
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  • 4573 views

DMA Insight: Social media snapshot

What makes for a social media expert? Does your job title show how much you know? Or is the battle to keep up a challenge faced equally from entry level to the boardroom? Find out in our new snapshot. 
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  • 957 views
Member Content

Talking the consumers' language: financial services infographic

Consumers have a clear view on what they want to receive from their financial service providers. This new infographic, as part of the DMA Customer Engagement campagin, outlines exactly what their expectations are. 
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  • 2666 views
Member Content

Talking the consumers' language: Financial services

With consumer inertia widespread in financial services, we looked at the opportunities and threats to brands working in this sector as new businesses enter the market. Read Customer Engagement: Speaking The Consumers' Language: Financial Services
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  • 3227 views