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Coronavirus: Do Consumers Need to be 'Present'?

Consumers are more comfortable than ever making purchases online. The flip side of this coin is that brands now need to engage with them in different and new ways. Read on to find out more about this great opportunity for businesses to refocus and reinvent.
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Email Deliverability - Is 98.5% Good Enough?

The DMA’s Email Council review if the stats on ‘what good looks like’ for UK senders when it comes to delivery, open and click rates from our Email Benchmarking Report is really good enough.
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Coronavirus: A Record Decline in UK Marketing Budgets

One of the impacts of the Coronavirus has been to cut marketing budgets to their lowest levels in twenty years, according to the latest IPA Bellwether Report for Q2 2020. Read on to find out which areas have been worst hit and what the future might have in store.
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Coronavirus: The Post-pandemic Consumer

Many countries are now moving to a post-lockdown phase. What kind of customers should we expect to meet? What are their expectations for the future? How have their needs been altered by the experience of the pandemic? Read on to find out.
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Pathways to Creativity 2020 - Activating Experience

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Experience’.
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Pathways to Creativity 2020 - Activating Authenticity and Collaboration

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Authenticity’ and ‘Collaboration’.
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