DMA | Research, Infographic | Page 2

Filter By

Show All
X

Connect to

X

Charity Marketing Effectiveness Report 2023

With the UK charity sector experiencing its first income decline in eight years, marketers had to get creative. Find out in the latest report which strategies proved to be most successful.
T-b084231635977f4684d6e66b1bdee469-charity-marketing-effectiveness-report-webimage.png

Customer Engagement 2023: How to Win Back Customers and Rebuild Loyalty

How have consumer habits changed in response to the ongoing cost-of-living crisis? Find out in the latest report in our Customer Engagement series.
T-ad55989dd0944ac06f4b1ec6496157d3-ce23-report-webimage.png

Email Benchmarking Report 2023

How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
T-cb4ca36f800b705e76a6cffc7056daf2-email-benchmarking-report-2023-webimage.png

Door Drop Report 2023

How have door drops fared in a volatile market? Figures from the DMA’s annual report show the continued confidence that advertisers place in the channel.
T-f0f34ade8accedd66a3efe90c24e2703-doordrop2023-webimage.jpg

Value of Measurement Report

Marketers are caught in the grips of a profound measurement dilemma. Not only are marketers being asked to do more with less, but they are being asked to do so in an environment in which generating short-term response from consumers through direct / performance / activation marketing efforts is...
T-3bfefff72ee24b787c955da67bb7a105-email-image-01-1-(1)-1.png

The CMO Measurement Toolkit

In these challenging economic times, how can you demonstrate marketing effectiveness to budget-hungry CFOs? Our new guide will help you defend and grow your marketing budget.
T-451bd4a1f57bd35735f59754210189f9-the-cmo-measurement-toolkit.png