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DMA insight: The customer loyalty landscape in 2018

Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Created in collaboration with Foresight Factory, and sponsored by Pure360, our latest insight will drive you around the customers' loyalty world.
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  • 1526 views

Trending 2019: real data to predict the future

No crystal ball or tarot needed. Foresight Factory’s Annual Global Conference delighted marketers with a selection of new trends and themes for the year ahead from the latest data on consumer attitudes and behaviours.
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  • 1106 views

DMA Talent and skills survey

When was the last time you heard a 12-year-old say "I want to work in marketing?" Complete the DMA Talent and skills survey and tell us what your organisation’s marketing and data department has to offer to new talent.
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  • 1104 views

UK advertising sector continues to flourish and hits a new record

UK advertising delivers 20th consecutive quarter of growth and the strongest half a year results since 2014, according to latest figures from the Advertising Association/WARC Expenditure Report.
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  • 542 views

The renaissance of print in the digital age

10 years ago, print was part of every campaign we launched. Since then, digital channels have taken centre stage, leaving print out in the cold. But a new report from APS Group looks into print’s renaissance and its integral part in the modern marketing mix.
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  • 1275 views

How do consumers really feel about your loyalty scheme?

A new report from Forrester highlights the challenge of point-based loyalty schemes and whether these truly drive emotional loyalty.
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  • 789 views