Consumers use their inboxes to their advantage. Learn the latest consumer email trends, including the proportion of ghost email accounts in circulation, and how younger people, including 'Millennials' drive new behaviours.
Consumers have a clear view on what they want to receive from their financial service providers. This new infographic, as part of the DMA Customer Engagement campagin, outlines exactly what their expectations are.
With consumer inertia widespread in financial services, we looked at the opportunities and threats to brands working in this sector as new businesses enter the market. Read Customer Engagement: Speaking The Consumers' Language: Financial Services