'Put the customer first’ is a core principle of the DMA, but new research from Marketing Week & MiQ highlights a concerning number of marketers that don’t believe they’re ready to deliver on this mantra.
When most of us look at an unfamiliar influencer for the first time, the first figure we tend to consider is their follower count.
The weight we place on this metric, and the lack of scrutiny given to big numbers, has damaging consequences.
A more relevant B2B marketing approach is to focus on brand qualities that customers value – and to build relationships based on shared beliefs, causes and passions. This has given birth to a new movement called purpose-driven marketing.
Damian Hinds set out his vision last week on Technical Education in the UK at a speech at The Village Hall in Battersea Power Station. The strategy recognises the need to provide the future and current UK workforce with new skills to take advantage of the opportunities presented by data and AI...