At the beginning of the month, Signal attended the Institute of Fundraising Convention to check out the hot topics on everyone's mind now the spectre of GDPR has somewhat lifted. This year's key takeaway? That it's time to challenge the status quo.
Campaign research is an important part of planning your marketing. Public scrutiny can cause your campaigns to flop, but testing them in a sample audience first will help you consider different perspectives and learn what will work the best.
Never before has it been so important to understand how consumers think of data and their privacy. Alongside Acxiom, we’ll delve into our latest research report to reveal how consumers around the world really feel about sharing their data.
The Information Commissioner’s Office (ICO) has announced that it intends to fine Facebook £500,000 for data breaches. The DMA highlights what this could mean for Facebook and the importance of building trust with consumers.