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Together at Last: A Guide to Sales and Marketing Alignment

Most organisations today understand the importance of alignment – studies show the many benefits of sales and marketing alignment, not least increased annual company revenue, average deal size and brand awareness.
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  • 11 views

Is the Customer really In Control? And if they're not, who might be?

Leaving your buyers to navigate alone through the buying process, risks leaving them feeling overwhelmed and lost, and creates an opportunity for your competitors to step in.
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  • 12 views

Does your Sales Strategy have Emotional Intelligence?

An emotionally intelligent selling approach, based on trust, communication, empathy, and shared values, allows you to create a deeper connection, which is the foundation for a successful, sustainable long-term relationship
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  • 11 views

5 ways to save money in your direct marketing communication

It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success. 
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  • 18 views

How GDPR will impact the charity sector

With the new General Data Protection Regulation (GDPR) coming into force in May 2018, now really is the time to think about the implications this new law will have upon businesses and not-for-profit organisations. 
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  • 313 views

Fishy business

A great advert for Britain, the welcome return of Ray’s boxer shorts, a fish who ain’t going down without a fight and a tiny panda in a tiny jumper. The weekly-round up to end all weekly-round ups with DMA Writing Manager, Rosanne Stewart. 
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  • 466 views

Snapchat, Snapbuy!

Do you remember Snapgate? – an online tiff between Taylor Swift and Kim Kardashian? Probably not…   
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  • 107 views

Beer, woofs and a whole lot of critiquing

The fourth round of the Big Book Crit in partnership with the GRT, the IDM & DMA kicked off in some style last night at PSONA.
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  • 58 views

Survey: the IDM Skills Census

Tell us your experience of working in marketing, the skills you use, the skills you value and which you want to develop further with this comprehensive IDM survey - you'll be in with a chance to win £50 if you do
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  • 568 views