3rd party marketing lists are crucial for marketers trying to acquire new customers, especially when using direct mail. This article will investigate the challenges of using purchased lists and highlight methods to ensure compliance with the GDPR and the DMA Code.
Last night, the UK government outlined changes to Test and Trace Data Collection, coming into effect from the 18th of September, will mean that data collection to enable NHS test and Trace will become mandatory for certain types of businesses.
Webinars, whitepapers, free wifi, online events and services are all created for lead generation and customer acquisition. This guide explains how to navigate the legal requirements while still achieving your goals