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Experiential teams - could you have done more?

As your promotional bus pulls away from your experiential event and the team high-fives over what a success it has been, ask yourself a simple question… What % of visitors are likely to go on and buy your product? Here are 5 really simple ‘add ons’ you can make to your activity to...
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  • 69 views

Creative effectiveness in door drop - examples from 2019

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2019.
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  • 162 views

Creating emotional connections in an era of hyper-personalisation

Personalisation can’t be a one-sided exercise based on data alone. It is vital that marketers have a feed of insights gained from quality, one-to-one conversations with customers, made richer because they’re conducted by real humans, in real-time.
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  • 115 views

Supercharge your marketing with a smart segmentation strategy

Segmentation is the classification of different groups of consumers or organisations, based on similar needs, behaviours or interests, allowing businesses to be smarter in their targeting and create messages that resonate with particular segments.
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  • 143 views

Frictionless flexibility key to engaging customers in a fragmented digital media world

In an increasingly fragmented digital media landscape, Deloitte releases its latest findings into how American consumers are ‘piecing together’ a world that fits their needs. But what are the implications of this approach and will the costs eventually outweigh the benefits?
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  • 82 views

The industry loses a legend

The data and marketing industry has sadly lost one of its most influential figures, Rosemary Smith
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  • 363 views

Value of Data: Podcast with Firas Khnaisser

Check out DataIQ's brand new episode to hear Firas Khnaisser, Head of Decisioning at Standard Life, and Chair of DMA Scotland, talk all things concerning the DMA Value of Data campaign
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  • 213 views

The Creative Data Academy: Tesni Filzek's Experience

Biochemistry student Tesni Filzek was one of this year’s 30 students at DMA Talent's Creative Data Academy in London. Read on to find out about her experience.
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  • 230 views

Big Book Crit Spring 2019

The Big Book Crit runs in partnership with the Graeme Robertson Trust, the IDM and the DMA to help aspiring creatives break into the industry.
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  • 533 views