07 Nov 2023
Fundraising Forum - Keep your charity direct mail compliant
How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA and other industry experts at the Fundraising Forum.
03 Nov 2023
Pinterest: Emotion's key role in marketing effectiveness with Pinterest
Good measurement is hard to come by. The DMA's Effectiveness Databank shows that all too often marketers are failing to measure the metrics that matter. The power of creativity is increasingly being forgotten about, particularly in the performance marketing space.
02 Nov 2023
What our judges saw: Creativity
Creative Committee members reflect on the work they saw at the DMA Awards Judging 2023 in a variety of categories, singling out the themes that struck them and takeaways from what makes the DMA Awards rewardingly hard to win.
01 Nov 2023
B2B Copywriting Masterclass: 08 Dec 2023
This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able to approach each new writing task with confidence in your ability, and a clear road map to success.
01 Nov 2023
Copywriting Masterclass: 12 Dec 2023
Hone your copywriting skills with copywriting techniques that captivate and persuade your audience. Develop skills that help you connect with readers and inspire them to act. Through this course, you'll acquire practical tips and knowledge to boost the effectiveness of your writing in all contexts..png)
01 Nov 2023
Marketreach: Discover the Power of Direct Mail
95% of direct mail is engaged with, making it the go-to channel for connecting with your audience. But why is mail such an effective medium when compared to other channels? Find out alongside Marketreach, JICMAIL, Paperplanes and Worldwide Cancer Research.
01 Nov 2023
Campaign Planning Masterclass: 15 December
Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to plan and implement successful campaigns that utilise every relevant channel. You'll learn how to bring together your customer data and campaign insights to create...
31 Oct 2023
DMA calls on UK to become a 'pioneer of responsible AI innovation'
Government urged to prioritise the development of industry ethical frameworks to boost business confidence and make the UK a global pioneer in responsible AI innovation - ahead of the inaugural UK AI Safety Summit