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ICO opens investigation into political data analytics

The Information Commissioner Elizabeth Denham has announced an investigation into the use of data analytics by political parties
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  • 31 views

How to put Customer Success at the heart of your business

If your goal is to maximise the lifetime value of your customers, Customer Success is a mind-set that belongs at the very centre of your growth strategy. 
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  • 79 views

8 Reasons to use animation in marketing

With the battle for attention becoming increasingly difficult, standing out from your competitors is vital.
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  • 102 views

How Personal is Personal?

In a marketing world where Big Data is at our fingertips and new technologies constantly emerging to support hyper-personalisation, your customers expect an increasingly tailored experience, across a range of channels. 
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  • 43 views

Ten Top Tips for Value-Based Selling

Selling based on value is a well-established approach. Unless you sell a commoditised product, it is essential to communicate the value that your product or service offers, that differentiates you from your competitors. 
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  • 30 views

Are you content with your content?

Download your free exclusive copy of our brand new best practice guide on content marketing.  
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  • 32 views

Weaponising teddy bears

Why advertising isn't funny (any more), how to get ahead in business through alcohol, golf and nepotism, and weaponising household goods by an 11-year-old tech ninja (who really is a ninja) and using bereavement to sell burgers
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  • 127 views

Opt-in, Opt-out: Don’t mis-step in the ‘marketing hokey-cokey’

GDPR did not lead to the mandatory opt-in some feared. Many are going all opt-in, through choice, pressure or compliance. Some persist with a combination of opt-in and opt-out within a statement – something many wags call the ‘marketing hokey-cokey’.
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  • 79 views

Train the trainers: vulnerable consumers workshop

Learn how to train your staff to help them identify and better serve customers in vulnerable circumstances at these special sessions run by Elaine Lee of ReynoldsBusbyLee and Jacqui Crawley of KMB, supported by the DM Trust
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  • 1118 views