As part of DMA North's regional content, guest contributor Tom Cheesewright, Applied Futurist, gives his insights on what he expects from the year ahead, including extended adolescence, an increase in automation, and a rise in freelance work.
The University of Edinburgh is offering students the opportunity to work with external partners, giving companies access to talented MSc students. Read on for more details on the programme and how it works.
Edinburgh, and Scotland, celebrated Hogmanay a very different way in 2020. Underbelly had no festivals in Edinburgh in 2020, but what they gave back to the city in beautiful creative was simply breath taking.
The publishing, not-for-profit and utilities sectors have all seen declines in their email performance since 2016, according to DMA research. What are the potential factors driving this trend? Saravanan Subburam helps us understand what’s driving email performance by looking through the lens...
Who won the battle for consumers’ hearts in 2020? Has the pandemic shifted people’s affections or have their top brands remained unchanged? Why do some have no attachment to any brand? Here’s our quick take on customer’s favourite brands this year.
The Future Trends 2021 series is finally here. As with previous editions the objective of this collection is to inspire organisations to find innovative and diverse ways to respond to new customer behaviours and desires.