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Doing Data Right: Through People and Partnerships

Check out the Scotsman's latest conference on data

Data: All Mouth and No Trousers?

“A book is only read by someone who knows how to read.” Forrester’s view on the value of data literacy.

What happened at Creative Data Academy Edinburgh 2019?

The 15 – 17 July saw 30 aspiring data-driven marketers join us in Edinburgh exploring the ins and outs of the data and marketing industry.

ICO Releases Draft Data Sharing Code of Practice for Consultation

The code is a guide for organisations about how to share personal data in compliance with data protection legislation.

The DMA in Scotland

A warm welcome to your round-up of everything you need to know about our upcoming DMA and IDM activities in Scotland

Exploring the Journey into B2B

Welcome to the world of B2B. During our B2B Careers Adventure series, we’ll explore what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready for a B2B Career Adventure?

Welcome to DMA North

Here is your updated round-up of everything you need to know about our upcoming DMA Group activities across the North.
Member Content

The Over 60's Home

Longer life expectancy doesn’t only change what we do, it changes what we like and feel. We focused on customers after their 60th birthday, trying to understand what characterises them and their lives. This is when The Home becomes the space where personal, social and working life, gather...