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All about the Future Writers’ Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future - with enrolment open for May and October Labs. Find out more here.
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  • 7557 views

GDPR: Government consulting on derogations

Member states are able to vary aspects of the GDPR
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  • 27 views

Marketing Consent and the GDPR – No Really Means No!

GDPR is coming, ready or not. A recent DMA Survey found that 70% of marketers were most concerned about how GDPR would affect marketing consent.  Let’s focus on that issue and try to get our heads around exactly what will need to change, and why.
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  • 18 views

Validation to maximise your SEO and PPC spend

An awful lot is made of the amount companies should spend on Pay-Per-Click (PPC) advertising , especially in ecommerce, with digital marketers needing to know what their AdWords spend is and how to increase page rankings with  various search engines.
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You want my digital identity, I want something in return

Approaching digital identity as a ‘this for that’ arrangement is the only way the private sector and Government can live in cyber harmony, argues Frank Joshi
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Making failure work for you

Failure is a strange beast - essential to learn from, yet disappointing all the same. Sometimes comical. Sometimes incredible. How did failure work out this week?
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  • 264 views

Arrest your audience with visual content

Nine out of ten marketers will be producing much more content this year than previous years. When you add to this the fact that 27 million pieces of content are shared every day, it begs the question – how can we break through the noise?
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  • 111 views

Mvine boss receives industry accolade

Corporate Vision Magazine has named Frank Joshi as ‘Managing Director of the Month’ in its March edition
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Contact Centres - 3 Things You Need to Know About GDPR (for starters*)

GDPR advice needn't all be 'fear, uncertainty and doubt' - and if you're running a contact centre you can't afford it to be. Fortunately, the DMA and its Contact Centre Council are trying to make sense of what practical steps you will need to take between now and May...
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  • 90 views