13 Apr 2021
Welcome to DMA North
Welcome to your April update; Discover new ways to connect and learn from the DMA North community. Keep reading to find a very honest reflection from one of our North contributors, free expert-led webinars and virtual events, and the latest research from the DMA.
13 Apr 2021
Welcome to the DMA in Scotland
From insights on the lack of senior female creatives from from Sheryl Thomson, Creative Director at Union Direct; to discovering the importance of working together to expand and develop Scotland’s data talent and how we can build Scotland’s data economy through talent development from DMA...
12 Apr 2021
Marketing Automation in Print: What They Said
At our virtual event, Marketing Automation in Print, we looked at how marketing organisations have a chance to create a more relevant and personal experience by adding printed direct mail into their media mix. Read on for what you might have missed from Royal Mail MarketReach, JICMAIL, XMPie,...
12 Apr 2021
The DMA's Complete Guide to DSARs
The DMA’s Responsible Marketing Committee’s Privacy Working Group provides a detailed guide to DSARs. Read on for practical information on the importance of DSARs, templates and case studies.
02 Apr 2021
Gender Gaps in the Creative Sector: Thoughts from Sheryl Thomson
As part of DMA Scotland's regional content, guest contributor Sheryl Thomson, Creative Director, Union Direct shares her thoughts on the lack of female representation in creative leadership roles.
02 Apr 2021
5 Tips for Starting a Data for Good Project
As part of DMA Scotland's regional content, guest contributor Alistair Adam, Head of Analytics, Optima Connect provides guidance and advice on starting a ‘Data for Good’ project.
01 Apr 2021
Four Reasons I Shouldn't Have Judged the DMA Awards
Part of DMA North's regional content, guest contributor Ellen Jackson, Creative Copywriter, The Behaviours Agency, gives her reasons why, initially, she thought she shouldn't judge the DMA Awards – and why they're a load of rubbish.
01 Apr 2021
A Roadmap to 2030 - Attempt Two
It’s time to go back and plan the future. After a global pandemic that is lasting way longer than anyone would have expected, what will consumer behaviour look like in the coming years? Sit back, relax and enjoy this journey into the future, according to Dentsu’s latest trends.
31 Mar 2021
DMA Email Council February Meeting: Virgin Media Talking Points
In February, the Email Council welcomed guests from Virgin Media and Liberty Global to share what they think of the email space - spam, fraud, and the role of legitimate senders. The following Q&A provides a summary of the key talking points from the session.