How will the draft ePrivacy regulation will impact B2B marketing? Why does the GDPR make no distinction between B2B and B2C marketing? What legal ground could you use for your B2B marketing activities under GDPR – consent or legitimate interest?
The way in which marketers frame their offering radically impacts their conversion rates. Our new series, When Push Comes To Nudge, breaks down nudge theory and gives bite-sized insights for marketers to add to their repertoire.