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Charities & fundraisers - 3 ways you should be challenging the status quo

At the beginning of the month, Signal attended the Institute of Fundraising Convention to check out the hot topics on everyone's mind now the spectre of GDPR has somewhat lifted. This year's key takeaway? That it's time to challenge the status quo.
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When pigs fly

A nation's heartbreak, highlighting the role of women in history, and remembering your password. All the goings-on this week, reported by DMA writing manager, Rosanne Stewart. 
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  • 300 views

Campaign Research: Insights from fastmap and The Team

Campaign research is an important part of planning your marketing. Public scrutiny can cause your campaigns to flop, but testing them in a sample audience first will help you consider different perspectives and learn what will work the best.
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Acxiom: Global data privacy – What the consumer really thinks

Never before has it been so important to understand how consumers think of data and their privacy. Alongside Acxiom, we’ll delve into our latest research report to reveal how consumers around the world really feel about sharing their data.         
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  • 49 views

Are your customers getting the email experience they want?

Email marketing can play a huge part when businesses want to reach to their audience. But are your audience getting the email experience they want? Rahcel Whitter has some answers for you
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Further fines for Facebook?

The Information Commissioner’s Office (ICO) has announced that it intends to fine Facebook £500,000 for data breaches. The DMA highlights what this could mean for Facebook and the importance of building trust with consumers.
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The Power of Batching: Print and Mail Processes Can Be Spared Big Costs

As a mailer, you are always looking for ways to optimise your print and mail production, as well as, save on postage costs. Sometimes even by pennies.
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  • 42 views

Evolving the customer journey survey – call for responses

The DMA is launching the new 'Evolving the customer journey: Omni-channel, digitalisation and technology trends' survey, in association with Williams Lea Tag (WLT).
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  • 51 views