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Elections - How much does mail matter?

During the 2024 General Election, Marketreach set out to answer a key question: How crucial is direct mail in influencing elections, and how does it compare to other channels?
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Customer Engagement Report 2024

For the first time ever, our Customer Engagement Report brings together insights from both marketers and consumers, to give you a full insight into the current market landscape.
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Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing

This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
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Master your Creative Strategy

Mastering the creative aspect is crucial for a successful marketing campaign.
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Paragon: Legal and Policy Update

On 23 October, the UK Government tabled the much-anticipated Data Use and Access Bill (DUA Bill), which will form a key part of the UK's data legislative infrastructure going forward.
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The Power of Storytelling in Gaining Customer Loyalty

In today’s challenging loyalty landscape, The Walt Disney Company EMEA and Armadillo reveal how data-driven storytelling in their ‘Fanbase Builder’ program fosters deeper customer connections and boosts engagement—without discounts. Their approach offers valuable insights for brands...
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Using Customer Data to Build Loyalty in a Price-Sensitive Market

In a market driven by rising costs, brands face the challenge of building loyalty without resorting to endless discounts. This article explores how this trend risks fostering a loyalty crisis, as customers increasingly chase deals over brand connection.
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DUA vs. DPDI: Spot the Difference

The Data Protection and Digital Information (DPDI) Bill and Data Use and Access (DUA) Bill have similar broad strokes but a few key changes.
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DMA feeds into UK Government Innovation and Tech Working Group for Industrial Strategy

The UK Government invited the DMA to provide industry insight into the key legislative framework.
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