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DMA GDPR guidance: Accountability

As part of our guidance series for marketers, we take a detailed look at Accountability. Read on to download the guidance.
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DMA GDPR guidance: The essentials

As part of our guidance series for marketers, we take a detailed look at the GDPR essentials. Read on to download the guidance.
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  • 77 views

Don't Panic!

Are you GDPR ready? More to the point, are you sick of being asked if you’re GDPR ready? The plethora of talks, emails and conferences titled with this trite question probably have numbed you to the alleged urgency of GDPR implementation in your organisation. So is the deadline craze...
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  • 50 views

So, nobody died, but...

GDPR day is upon us - and don't we all know, now, after the last week's flood of misguided emails? Have we just seen a mass assisted suicide of marketing data?
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  • 36 views

Change Recruitment & IDM Graduate Edinburgh Event

We're delighted to be working with Change Recruitment to bring an event of continous professional development enlightenment to recent Edinburgh graduates.
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  • 60 views

Get competitive: Generate leads with competitions, sweepstakes and prize draws

Competitions are great for raising brand awareness, surprising and delighting customers – and bringing brands to life. Even better, they are a fantastic way to capture data and generate leads from customers and prospects.
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  • 24 views

The DMA at Policy Exchange: The State of the Union

Michael Sturrock from the External Affairs team went to the State of the Union event to suss out the legal and political landscapes across the UK and to hear from speakers such as Michael Gove MP, Arlene Foster MLA, Ruth Davidson MSP, Professor Colin Kidd,  Jim Murphy, Theresa Villiers MP,...
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  • 14 views

Safeguarding Your Brand Reputation Throughout The Direct Mail Process

To help you better understand how the end-to-end Direct Mail process works, we present our simple guide to Direct Mail, divided into six key stages.
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  • 22 views

Post GDPR to do list: #1 Increase the size of my engaged email database

If your company decided or needed to seek re-permission for email sends you will now be witnessing the major impact on your database volume. So, to give you some hope post GDPR, here’s 3 steps to help create your acquisition strategy.
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  • 202 views