13 Aug 2019
Doing Data Right: Through People and Partnerships
Check out the Scotsman's latest conference on data
09 Aug 2019
Data: All Mouth and No Trousers?
“A book is only read by someone who knows how to read.” Forrester’s view on the value of data literacy.
09 Aug 2019
What happened at Creative Data Academy Edinburgh 2019?
The 15 – 17 July saw 30 aspiring data-driven marketers join us in Edinburgh exploring the ins and outs of the data and marketing industry..jpg)
09 Aug 2019
ICO Releases Draft Data Sharing Code of Practice for Consultation
The code is a guide for organisations about how to share personal data in compliance with data protection legislation.
09 Aug 2019
The DMA in Scotland
A warm welcome to your round-up of everything you need to know about our upcoming DMA and IDM activities in Scotland
08 Aug 2019
Exploring the Journey into B2B
Welcome to the world of B2B. During our B2B Careers Adventure series, we’ll explore what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready for a B2B Career Adventure?
06 Aug 2019
Welcome to DMA North
Here is your updated round-up of everything you need to know about our upcoming DMA Group activities across the North.
06 Aug 2019
Member ContentThe Over 60's Home
Longer life expectancy doesn’t only change what we do, it changes what we like and feel. We focused on customers after their 60th birthday, trying to understand what characterises them and their lives. This is when The Home becomes the space where personal, social and working life, gather...
05 Aug 2019
Member ContentUnderstanding In-Housing: Bringing Marketing Functions Home
In-housing is something increasingly discussed in the data and marketing industry – often, because it challenges the transparency of some agency practices. We partnered with Mailjet to delve a little deeper into how and why brands are in-housing key marketing functions by exploring the...