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Time to learn from Messi, (Customer-Centric) Goals Matter More Than Ever

For marketers to truly drive value, commercial goals must be grounded in customer understanding. The Planning Hub explore how we plan and prioritise, and why Goal setting isn’t a new concept but that aligning around the right ones might be the most overlooked opportunity in customer...
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The Customer Hat Isn't Optional: Why Planners Must Wear It at Every Stage

Customer expectations keep rising. So does complexity. If brands want to stay relevant, planning needs to change, not just how we do it, but where it sits. Marketing has no shortage of strategists, analysts, creatives, and customer champions. But one role increasingly links them all: the...
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Shaping the charity soft opt-in: Have your say in the ICO consultation

Help shape our response to the ICO’s consultation on the new charitable soft opt-in rule.
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Get Ready for the Data Use and Access Act 2025 with Our New Bite-Sized Guides

We're proud to launch a powerful series of bite-size guides, exclusive to DMA members, to help organisations prepare for DUAA and do data right.
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Black Marketers Council launch survey to shape mid career survival guide

The DMA Black Marketers Council is calling on Black marketers across the UK to take part in our IN&UP survey. Your responses will help us build a clearer picture of the barriers, opportunities, and lived experiences shaping our industry.

From Automation to Anticipation: Why CRM Needs to Grow Up

The real revolution isn’t about efficiency. It’s about intelligence. We’re entering the age of anticipation, where AI doesn’t just execute tasks — it predicts needs, fills gaps and creates experiences that feel effortless. Read more in this article by Nicola Nimmo, DMA Customer...
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DMA Awards 2025 Shortlist Announced

The DMA Awards 2025 shortlist is here, celebrating the UK’s most creative, strategic, and results-driven marketing campaigns.
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€325m fine handed to Google from French regulator for consent issues

The French data protection authority, CNIL, has fined Google €325 million for failing to obtain valid consent for Gmail advertising.
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Smart Data Consultation: Help Shape the Future of Digital Markets

So that we can represent your views on Smart Data at the highest level, we’re seeking your input to ensure our submission reflects the experience and priorities of our members.
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Consent Preferences