28 Oct 2024
DMA feeds into UK Government Innovation and Tech Working Group for Industrial Strategy
The UK Government invited the DMA to provide industry insight into the key legislative framework.
24 Oct 2024
Is your obsession with clicks costing you growth? Why marketers need a measurement reset!
Measurement has always been a fundamental part of marketing. We might like to think it’s only really emerged in the digital era, but that’s not the case. If anything, the need for refreshed thinking on measurement is needed now, more than ever.
24 Oct 2024
Breaking: Government Tables New Data Bill
The milestone Data Use and Access Bill is set to “put technology and data protection at the heart of the economy.”
24 Oct 2024
The Data Use and Access Bill: Time's up for the ICO?
The Bill would abolish the current Information Commissioner’s Office. What does that mean? And what would take its place?
24 Oct 2024
Value of Creativity Report 2024
Looking to transform your marketing effectiveness? Download our comprehensive report for detailed insights, case studies, and actionable recommendations to enhance your creative strategy.
18 Oct 2024
Black Britain: The untapped 'super segment' beyond the stereotypes
In a recent Black Marketers Council roundtable discussion hosted by founder, Nick Myers, Chief Strategy Officer of Oliver, leading UK marketers explored the theme of Black Britain: Beyond the Stereotypes. It was clear that for brands to truly connect with the super-segment of ‘Black...
25 Sep 2024
Innovations in Mail
In modern marketing, precision and personalisation are vital to your success, but how can you harness these in your direct mail campaigns?
17 Sep 2024
PSE: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI
In an age dominated by digital noise, making your marketing stand out can be a challenge. You discovered how to cut through the clutter in our webinar with PSE, where they showcased the transformative power of direct mail through their award-winning six-step approach.
11 Sep 2024
A Winner's Perspective: Q&A with Last Year's DMA Gold Email Winner
The Email Council's Awards Hub presents this exclusive article to provide you with an insider’s view on why you should enter the Email Category of the DMA Awards. Learn what makes an entry award-winning, the benefits of participating, and the value of winning.