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Marketing Measurement Framework 101

Are you looking to build more effective campaigns? Get the toolkit you need to effectively measure your media campaigns with the DMA's Marketing Measurement Framework.
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Lead Forensics: Harness the Power of First-Party Data

85% of marketers say improving first-party data usage is a high priority to ensure business continuity. But how should brands go about this? Find out alongside Lead Forensics and other experts.
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Future Trends 2022

A collection to inspire brands to find innovative and diverse ways to respond to new customer behaviours and desires.
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Future Trends: The Evolution of Direct-to-Consumer

The number of companies selling direct-to-consumer has grown significantly amid the pandemic. Read the article and found out more about the strategies and tactics these businesses are implementing to win over their customers’ attention.
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TPS: What Consumers Say

What do consumers know and think about the Telephone Preference Services? What are the benefits they see in its services? Read on to find out more.
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TPS: What Marketers Say

What do marketers know and think about the Telephone Preference Services? What are the benefits for their businesses of using this service? Read on to find out.
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UK Data Privacy: What the Consumer Really Thinks 2022

The Global Data and Marketing Alliance (GDMA), in conjunction with the DMA and Acxiom, publishes a forensic examination of UK consumer attitudes to data and privacy. Discover the latest trends, perspectives on data sharing, online privacy and the role of data in our world.
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