Filter By

Show All

Connect to

Member Content

Email Benchmarking Report 2019

The DMA's email benchmarking report on 2018’s key email metrics is here. In collaboration with dotdigital, we are proud to present our most widely-accessed research on the state of the industry.

DMA Talent: Autism Employer Guide

The neurodiverse community is underrepresented in most industry sectors across the UK, including the data and marketing industry – the DMA wants to help change that

The DMA Politics Podcast: Episode 13

Episode 13 is now live! Politicians lie, but the data doesn't. This week, Michael has a look at the polls to assess what could happen in the General Election on December 12.

The DMA in Scotland

A warm welcome to your round-up of everything you need to know about our upcoming DMA activities in Scotland

ePrivacy: Commission pulls legislation

In a major success for the DMA and others lobbying the EU Commission and Council, the ePrivacy text in its current form has been pulled from the EU’s legislative agenda

Data Best Practice: The Power of the Privacy Notice

From the DMA’s Customer Data Council, the first in a series of articles looking at key facets of good data practice in marketing. In this opener we take a look at the power of the privacy notice, and how a well-written, well-crafted notice can boost your brand in the eyes of your consumer.

Black Friday: The Dopamine Impulse

The Friday all retailers fear and (most) customers love is here. But why do crowds get so electrified? Neuroscience has the answer. Read on and find out why and how this neurochemical plays a key role today.

DMA Board Elections: Voting Now Open

DMA Member companies can now play an active role in the selection of DMA Board members