10 Oct 2019
Email Gets Results, So Why the Underinvestment?
Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it...
09 Oct 2019
Scottish Government release Brexit Support Grant for SMEs
The grant provides between £2000-£4000 for use in a range of activities to help businesses based in Scotland prepare for Brexit.
09 Oct 2019
Regulation Hub Update - October 2019
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
09 Oct 2019
My Dog Ate My Email: A Podcast Series all about...Email
Hosted by Vuture's Lili Boev, this is a podcast starring a stellar cast of email geeks, creators and innovators. They join Lili for a sit-down and a chat through the hots, the nots, and the maybes of email marketing. Episode 7 is online now and available on Apple Podcasts and Spotify.
08 Oct 2019
The DMA in Scotland
A warm welcome to your autumnal round-up of everything you need to know about our upcoming DMA activities in Scotland
08 Oct 2019
Your Data and Digital Transformation Development Plan - An Infographic Guide
The Customer Data Council’s Digital Transformation Hub have created an infographic guide to developing your own data and digital transformation plan. Click through to take a look and start planning your own transformation.
07 Oct 2019
Creative effectiveness in door drop - examples from 2019
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2019.
07 Oct 2019
LEAD Scotland 2019
The Advertising Association will hold its inaugural LEAD Scotland event on 14 November where leaders from the DMA, RBS, Sky, and The&Partnership Scotland will gather together to discuss advertising and its effect on the Scottish economy and in the wider realm. Read on to find out more about this...
07 Oct 2019
Personal Data: Control, Trust, and Value
Our very own MD, Rachel Aldighieri, spoke about the value of data at the Advertising Association’s fringe event at the Labour Party Conference in Brighton on 24 September. Read on for more information about the discussion and more about the DMA’s Value of Data campaign.