01 Oct 2019
Member ContentEmail Benchmarking Report 2019
The DMA's email benchmarking report on 2018’s key email metrics is here. In collaboration with dotdigital, we are proud to present our most widely-accessed research on the state of the industry..png)
26 Sep 2019
DMA Talent: Autism Employer Guide
The neurodiverse community is underrepresented in most industry sectors across the UK, including the data and marketing industry – the DMA wants to help change that
13 Mar 2019
The DMA Politics Podcast: Episode 13
Episode 13 is now live! Politicians lie, but the data doesn't. This week, Michael has a look at the polls to assess what could happen in the General Election on December 12.
05 Dec 2019
The DMA in Scotland
A warm welcome to your round-up of everything you need to know about our upcoming DMA activities in Scotland
03 Dec 2019
ePrivacy: Commission pulls legislation
In a major success for the DMA and others lobbying the EU Commission and Council, the ePrivacy text in its current form has been pulled from the EU’s legislative agenda
29 Nov 2019
Data Best Practice: The Power of the Privacy Notice
From the DMA’s Customer Data Council, the first in a series of articles looking at key facets of good data practice in marketing. In this opener we take a look at the power of the privacy notice, and how a well-written, well-crafted notice can boost your brand in the eyes of your consumer.
29 Nov 2019
UK Elections - Never Mind the Ballot Box, Who's Winning in the Inbox?
Find out what the political parties are doing in email for the upcoming election!
29 Nov 2019
Black Friday: The Dopamine Impulse
The Friday all retailers fear and (most) customers love is here. But why do crowds get so electrified? Neuroscience has the answer. Read on and find out why and how this neurochemical plays a key role today.
27 Nov 2019
DMA Board Elections: Voting Now Open
DMA Member companies can now play an active role in the selection of DMA Board members