DMA - Data & Marketing Association

02 Jul 2024

Fundraising Forum - The case for Legitimate Interest

You had the chance to delve deep into ethical marketing with insights from industry experts, focusing on legitimate interests in the charity sector.

24 Jun 2024

How to increase productivity and retain staff

Many businesses are acutely aware of gaps in their knowledge at all levels in the business, which reduces their competitiveness. The governemnt have introduced funded Skills Bootcamps to help fill these.

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20 Jun 2024

Marigold: Uncovering key trends with the 2024 Email Benchmarking Report

Inboxes are more crowded than ever before, so how do your email campaigns stand out? Join us at the DMA's first ever launch event of our 2024 Email Benchmarking Report to discover how you can do this to ensure you are keeping up with the industry standard.

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14 Jun 2024

Is the pen mightier than ad spend?

"People, at the end of the day, are human beings that want to be entertained, engaged, and listened to."

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06 Jun 2024

Value of Measurement Report

Marketers are caught in the grips of a profound measurement dilemma. Not only are marketers being asked to do more with less, but they are being asked to do so in an environment in which generating short-term response from consumers through direct / performance / activation marketing efforts is...

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05 Jun 2024

Discover how mail helps consumer navigate the messy middle of the purchase journey

In the ever-competitive digital landscape, where countless channels clamor for attention, the quest to achieve emotional engagement and guide consumers through the intricacies of decision-making can feel like an uphill battle. But fear not, for we had an exclusive opportunity that shed light on...