In a marketing world where Big Data is at our fingertips and new technologies constantly emerging to support hyper-personalisation, your customers expect an increasingly tailored experience, across a range of channels.
Selling based on value is a well-established approach. Unless you sell a commoditised product, it is essential to communicate the value that your product or service offers, that differentiates you from your competitors.
Why advertising isn't funny (any more), how to get ahead in business through alcohol, golf and nepotism, and weaponising household goods by an 11-year-old tech ninja (who really is a ninja) and using bereavement to sell burgers
GDPR did not lead to the mandatory opt-in some feared. Many are going all opt-in, through choice, pressure or compliance. Some persist with a combination of opt-in and opt-out within a statement – something many wags call the ‘marketing hokey-cokey’.
Learn how to train your staff to help them identify and better serve customers in vulnerable circumstances at these special sessions run by Elaine Lee of ReynoldsBusbyLee and Jacqui Crawley of KMB, supported by the DM Trust