GDPR is coming, ready or not. A recent DMA Survey found that 70% of marketers were most concerned about how GDPR would affect marketing consent. Let’s focus on that issue and try to get our heads around exactly what will need to change, and why.
An awful lot is made of the amount companies should spend on Pay-Per-Click (PPC) advertising , especially in ecommerce, with digital marketers needing to know what their AdWords spend is and how to increase page rankings with various search engines.
Nine out of ten marketers will be producing much more content this year than previous years. When you add to this the fact that 27 million pieces of content are shared every day, it begs the question – how can we break through the noise?
GDPR advice needn't all be 'fear, uncertainty and doubt' - and if you're running a contact centre you can't afford it to be.
Fortunately, the DMA and its Contact Centre Council are trying to make sense of what practical steps you will need to take between now and May...