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Problematic programmatic

"Big brands funding terror” read the Times headline on 7th February. “Household names unwittingly pay extremist supporters as adverts dumped online”, it continued. Since then, several large brands have put an immediate halt to their online spendin...
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  • 31 views

Amaze One leads the charge to ‘humanise’ CRM

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impact
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  • 32 views

17 Ways to Segment Email Lists for More Opens

Since figuring out the best way to segment email lists can be a huge undertaking, this blog post aims to help you to make the most of the feature.
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  • 10 views

Data Studio 101: Introducing the DCM Connector We’ve Been Waiting For

Forget the days of convoluted DCM reporting within excel or google sheets, now you can make use of Data Studio to visualise your DCM data.
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  • 14 views

Shopping in The Digital Age: Creating a Seamless Experience

The global digital economy continues to throw us challenges. Make sure your business is keeping pace. Key Highlights: • The evolution of the physical store • Creating a seamless experience • Using digital to drive customers in store • In store...
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  • 23 views

Solve big problems fast (in just 4 practical steps)

With technology advancing at speed, retailers need to deliver innovation in a rapid and meaningful way. Duncan Hayes, Planning Director at The Real Adventure Unlimited, explains how this can be simply and practically achieved with rapid prototyping.
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  • 34 views

The opportunities that abandoned shopping carts can bring

Shopping cart abandonment – every ecommerce site will experience it and everyone is guilty of abandoning their shopping cart at some point – in fact, on average 68.63% of shopping carts are abandoned globally.
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  • 67 views

DMA Contact Centre Council - February

Keep up to date with the DMA's Contact Center Council
  • 283 views

The fallout: digital under review

Just two short weeks since THAT speech by P&G's CMO Marc Pritchard that put digital on review and the fallout has been significant, now taking in links with dodgy sites and terror organisations
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  • 560 views