12 Oct 2018
Han & Becks' experience of Big Book Crit
They're now a junior creative team at Ogilvy. Read on to find out how Big Book Crit (run by DMA Talent & the GRT) helped them in that journey.
12 Oct 2018
SNP Conference 2018: the roundup
To round off party conference season, I went to Glasgow to represent DMA Scotland at the SNP conference
12 Oct 2018
Competitor Analysis - Is your marketing above benchmark?
To adopt successful marketing strategies, it is necessary to not only develop marketing insights of your own performance but to also undergo competitor analysis and take an objective view on your competitor’s performance; which is not easy.
11 Oct 2018
Looking for a fast track into the creative industry?
If you are, the Big Book Crit is not to be missed!
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11 Oct 2018
Negative emotions produce positive outcomes
What can we gain by eliciting negative emotions? You might think nothing, but you'd be wrong...
11 Oct 2018
Facebook's New Cookie - What's the deal?
Facebook have made waves recently with the announcement that they’ll be rolling out first-party cookies from October 24th.
11 Oct 2018
Using Data Cleansing can improve your Marketing Campaign
Data cleansing is the process of finding and removing or correcting inaccurate, incomplete, irrelevant or corrupted data from a database. Data cleansing is also known as data cleaning, data reduplication, data scrubbing, data quality management and data washing. Whatever name it goes by,...-274.jpg)
11 Oct 2018
Using Data Cleansing can improve your Marketing Campaign
Data cleansing is the process of finding and removing or correcting inaccurate, incomplete, irrelevant or corrupted data from a database. Data cleansing is also known as data cleaning, data reduplication, data scrubbing, data quality management and data washing. Whatever name it goes by,...1-600.jpg)
10 Oct 2018
Emotions matter with Phrasee
Phrasee’s latest campaign aims to help raise awareness of mental health issues.
