Most organisations today understand the importance of alignment – studies show the many benefits of sales and marketing alignment, not least increased annual company revenue, average deal size and brand awareness.
An emotionally intelligent selling approach, based on trust, communication, empathy, and shared values, allows you to create a deeper connection, which is the foundation for a successful, sustainable long-term relationship
It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success.
With the new General Data Protection Regulation (GDPR) coming into force in May 2018, now really is the time to think about the implications this new law will have upon businesses and not-for-profit organisations.
A great advert for Britain, the welcome return of Ray’s boxer shorts, a fish who ain’t going down without a fight and a tiny panda in a tiny jumper. The weekly-round up to end all weekly-round ups with DMA Writing Manager, Rosanne Stewart.
Tell us your experience of working in marketing, the skills you use, the skills you value and which you want to develop further with this comprehensive IDM survey - you'll be in with a chance to win £50 if you do