Webinar: How to Maximise Email Marketing for Charities in the Soft Opt-In Era

The addition of the soft opt-in for the charity sector means they can reach more supporters, strengthen engagement, and increase fundraising potential by an estimated £290m annually.

But how can charities seize this opportunity while staying fully compliant?

Join us and Wood for Trees, part of Salocin Group to gain practical insights and expert advice on:

• Understanding the soft opt-in clause: What it means, how it differs from consent, and how to use it effectively.
• Navigating compliance: Setting up consent mechanisms that align with new regulations.
• Building a strong data foundation: Optimising supporter data for compliant, impactful email marketing.

Crafting high-performing email strategies: Using personalised, data-driven supporter journeys to build long-term relationships.

Plus, discover how the DMA successfully lobbied the UK Government to secure the soft opt-in amendment for charities, supported by data analysis from Wood for Trees.

You’ll hear from:

• Chris Combemale, Director of Policy and Public Affairs, DMA
• J Cromack, Chief Growth Officer, Wood for Trees & DMA Governance Committee Member
• Janet Snedden, Principal Strategic Consultant, Salocin Group
• More speakers to be announced…

Stay ahead and turn this regulatory change into a powerful fundraising growth strategy.

Due to waiting for Royal Assent the date for this webinar has not yet been confirmed however, if you would like to register your interest and are happy to be notified when you are able to book on please complete the form below.

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