The many terms around sustainability can become confusing. To help others better understand the process and provide support for a more sustainable future, the DMA Print Council has shared important words and phrases, as well as successful industry projects.
Read the latest edition of the DMA’s annual report on the state of door drops and their position in the wider marketing mix. Figures show the important role door drops have played in engaging and informing consumers during these challenging times.
Do all marketers feel comfortable about their email marketing knowledge? Is all the needed information tracked and available? Does this knowledge turn into action? These are all questions that should have a clear and sound ‘yes’ when marketers sit down to set their email objectives.
What steps should you take for obtaining and using automated dialling solutions in a contact centre environment? Our latest guide supports new and experienced users of tech-based automated dialling solutions. Find expert insights on choosing a dialling solution and maximising operation efficiency.
Scott Logie, Chair of the DMA’s Customer Engagement Committee, and Customer Engagement Director, REaD Group, discusses why SMEs must start prioritising clean data in order to improve their customer engagement.