DMA - Data & Marketing Association

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The power of data driven marketing for SMEs

Are you leveraging the power of Data-Driven Marketing to maximise your marketing effectiveness?
CMO Toolkit

Strategies for Boosting Engagement and Reducing Unsubscribes

This is the first in a four-part series where members of the Email Council's Research Hub dive into the statistics of the Email Benchmarking Report 2023. This article looks at unsubscribe and bounce rates.

Regulation Hub Update - Summer 2023

The latest regulation and compliance news for contact centres from the DMA Contact Centre Council’s Regulation Hub.

Webinar: The Future of Copywriting - Empowering Creativity with AI Tools

What is artificial intelligence (AI) and how can we create better content with it? You found out alongside Tim Tucker, a digital content strategy specialist with over 25 years' experience in copywriting and editing and a DMA tutor.

Customer Engagement 2023: How to Win Back Customers and Rebuild Loyalty

How have consumer habits changed in response to the ongoing cost-of-living crisis? Find out in the latest report in our Customer Engagement series.

Katy's Journey through the Digital Marketing Strategy Skills Bootcamp

Are you looking to transform your digital marketing career? Find out how Katy Bishop, Content Marketing Assistant at Niche Recruitment Ltd, unlocked her potential with our Digital Marketing Strategy Skills Bootcamp.

Louise's Digital Marketing Strategy Skills Bootcamp Journey

Discover how our Digital Marketing Strategy Skills Bootcamp helped Louise Cranstone, Marketing Manager, Hodge Clemco, transform her digital marketing knowledge, skills, and confidence.

Virtual: Fundraising Forum - A Marketer's Guide to Smokescreen Testing

How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA, Macmillan Cancer Support and Worldwide Cancer Research at the Fundraising Working Forum.