Looking to supercharge your mail? Explore the powerful and valuable symbiotic relationship between print and technology. Learn from inspiring examples from Amazon, BMW, Fanta, IKEA, Land Rover and McDonald's.
Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
It's quite possible that this is your first time working from home. It can be quite a change and often requires a switch of mindset. Not to worry. The DMA's Scotland Community Manager, Lisa McLauchlan, who works from home in Edinburgh has created this helpful guide for first-time home-workers.
Podcasts are surging. They offer relevance and act as a trusted source of ads – according to consumers. To grow your understanding of the growth opportunities and podcast best practice dig into this second part of a two-part chat with the founders of the trailblazing ‘The Cycling Podcast’.