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Future Trends 2020

Welcome to our Future Trends series, part of our 2020 Customer Engagement campaign in collaboration with Paragon, Collinson, dotdigital and in partnership with Foresight Factory.
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DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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Google to phase out Third Party Cookies

The tech giant wants to move to “privacy-preserving and open-standard mechanisms” while maintaining “an ad-supported web."
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Value of Data: The Happening

The DMA in partnership with the Centre for Design Informatics hosted The Happening, sponsored by Merkle and with participants from Data for Children Collaborative with UNICEF, The Data Lab, ASDA, Amazon and University of Edinburgh.
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Cookies, Change and Constant Disruption

The Responsible Marketing Committee got together to discuss cookies, change and constant disruption.
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Email Council: Data Hygiene

We asked the DMA Email Council to discuss this statement “marketing teams have objectives and KPIs around volume. This goes against what we know about data quality and effectiveness.” We wanted to know if it was true and if so, what we could do to change it.
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Member Content

Consumer Email Tracker 2020

What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.
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Is Artificial Engagement Impacting Your Marketing?

Is Artificial Engagement Impacting Your Marketing?
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