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Using Customer Data to Build Loyalty in a Price-Sensitive Market

In a market driven by rising costs, brands face the challenge of building loyalty without resorting to endless discounts. This article explores how this trend risks fostering a loyalty crisis, as customers increasingly chase deals over brand connection.
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DUA vs. DPDI: Spot the Difference

The Data Protection and Digital Information (DPDI) Bill and Data Use and Access (DUA) Bill have similar broad strokes but a few key changes.
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DMA feeds into UK Government Innovation and Tech Working Group for Industrial Strategy

The UK Government invited the DMA to provide industry insight into the key legislative framework.
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Is your obsession with clicks costing you growth? Why marketers need a measurement reset!

Measurement has always been a fundamental part of marketing. We might like to think it’s only really emerged in the digital era, but that’s not the case. If anything, the need for refreshed thinking on measurement is needed now, more than ever.
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Breaking: Government Tables New Data Bill

The milestone Data Use and Access Bill is set to “put technology and data protection at the heart of the economy.”
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The Data Use and Access Bill: Time's up for the ICO?

The Bill would abolish the current Information Commissioner’s Office. What does that mean? And what would take its place?
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Value of Creativity Report 2024

Looking to transform your marketing effectiveness? Download our comprehensive report for detailed insights, case studies, and actionable recommendations to enhance your creative strategy.
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Black Britain: The untapped 'super segment' beyond the stereotypes

In a recent Black Marketers Council roundtable discussion hosted by founder, Nick Myers, Chief Strategy Officer of Oliver, leading UK marketers explored the theme of Black Britain: Beyond the Stereotypes. It was clear that for brands to truly connect with the super-segment of ‘Black...
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Innovations in Mail

In modern marketing, precision and personalisation are vital to your success, but how can you harness these in your direct mail campaigns?
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