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Beating the Bots - Tackling Fake Online Traffic

We owe it to ourselves and our clients to be more mindful of getting the most from our digital budgets. Following a recent DMA North Council meeting, Gilbert Hill, Chair of the DMA Responsible Marketing Committee, has shared his views on the questions digital agencies and brands should be asking...
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DPO: Marketing Vs Service Email and the Soft Opt-In

As the pandemic creates even more distance between businesses and their customers, the drive to increase efficient and effective marketing campaigns continues to intensify. Tune in to hear from The DPO Centre on the distinction between service and sales email messaging.
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OneTrust PreferenceChoice: Communicating the Value Exchange of Customer Data

How can businesses be clear and open about data capture, so that their customers will have a continually positive experience with them? Join experts from the DMA, OneTrust PreferenceChoice, TwentyCi, and DPN Associates to find out.
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Build Your Talent Pool with Marketing and Data Apprentices

Demystify apprenticeships alongside DMA Talent and JGA Apprentices. This online event will provide expert insights on the Government incentive for businesses to take an apprentice onboard, how you can offer an apprenticeship scheme, and more.
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Royal Mail MarketReach: How Mail Can Help Build Net Promoter Score

Net Promoter Score has become an increasing focus for businesses, helping them react to customer sentiment, improve brand loyalty, and reduce churn. Tune in to hear from Royal Mail MarketReach and Waitrose & Partners to explore how mail can help you improve NPS.
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The Upskilling Imperative - Building a Future Ready Workforce

Join the DMA alongside Royal London to discover how your organisation can start a data and digital talent journey, one that accelerates productivity and inclusive growth through funding of infrastructure, skills, and innovation.
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DMA Guide to Dialler Use 2021

What steps should you take for obtaining and using automated dialling solutions in a contact centre environment? Our latest guide supports new and experienced users of tech-based automated dialling solutions. Find expert insights on choosing a dialling solution and maximising operation efficiency.
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Creative Data Academy 2021 'Scotland' - Entry level vacancies wanted

DMA Talent’s Creative Data Academy returns to Scotland in late July. We want to help attendees find that all essential first job opportunity into the Scottish data & marketing industry whether it be an entry level permanent position or a placements.
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Industry Diversity: Discussing Growth Opportunities

How can we improve the industry’s retention and progression of talent? In 2020, the DMA and Culture Heroes conducted an industry survey aimed at understanding how to develop and implement strategies to encourage more inclusive work environments.
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