23 May 2024
DMA's response to House of Lords inquiry on data adequacy
The DMA has submitted written evidence to the House of Lords' European Affairs Committee's inquiry into data adequacy which was granted to the UK by the European Commission post-Brexit.
08 May 2024
What's your cost-of-living crisis exit strategy?
Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to...1.png)
08 May 2024
Exploring the impact of marketing in the age of sustainability
While companies look to meet new requirements for addressing sustainability challenges, many see compliance as a checklist, not a structural priority to adopt sound sustainability hygiene. Our own initial research findings have already shown the level of importance this is having among...1.png)
02 May 2024
Can the UK still Influence the Global AI Governance Agenda?
The next Debating Group debate, sponsored by Tulip Siddiq MP, will take place on Tuesday 21st May 2024 and has been organised by the Data & Marketing Association (DMA). The motion will be: “Despite the EU, US and China’s dominance, the UK can still influence the global AI governance...
01 May 2024
DMA Awards Winners Showcase - Part 2
The DMA Awards 2023 were packed with work that moved people, made a difference, and defied expectations. But have you ever wondered what lies behind the brilliance? Find out alongside some of our 2023 Gold Award winners and discover how they built their DMA Award-winning work.
30 Apr 2024
DMA's full analysis of the Upper Tier Tribunal judgement and how they benefit DMA members
DMA Analysis: The Upper Tier Tribunal rejects ICO appeal in the Experian Case. What does the verdict mean for DMA members?.png)
30 Apr 2024
Upskill your Digital Marketing
Join us online for this free DMA Digital Marketing Strategy Skills Bootcamp taster session and get a sneak peek at all the skills you could learn in the complete 16-week Skills Bootcamp. For many marketers, the challenge lies in striking the perfect balance across various media channels to...