20 Jun 2024
Marigold: Uncovering key trends with the 2024 Email Benchmarking Report
Inboxes are more crowded than ever before, so how do your email campaigns stand out? Join us at the DMA's first ever launch event of our 2024 Email Benchmarking Report to discover how you can do this to ensure you are keeping up with the industry standard.
14 Jun 2024
Is the pen mightier than ad spend?
"People, at the end of the day, are human beings that want to be entertained, engaged, and listened to."
06 Jun 2024
Value of Measurement Report
Marketers are caught in the grips of a profound measurement dilemma. Not only are marketers being asked to do more with less, but they are being asked to do so in an environment in which generating short-term response from consumers through direct / performance / activation marketing efforts is....png)
05 Jun 2024
Discover how mail helps consumer navigate the messy middle of the purchase journey
In the ever-competitive digital landscape, where countless channels clamor for attention, the quest to achieve emotional engagement and guide consumers through the intricacies of decision-making can feel like an uphill battle. But fear not, for we had an exclusive opportunity that shed light on...
04 Jun 2024
Webinar: Navigating the travel landscape of marketing
You joined us for an exclusive webinar where we unravel the dynamic landscape of travel marketing.
30 May 2024
5 essential AI Tools for every digital marketer
AI. Everyone is talking about it. Are you using it? Here are 5 tools you should be using, recomended by DMA Council and Committee members.
28 May 2024
DMA launches 10-point election manifesto following demise of DPDI
The DMA today is calling on the new government to make data, technology, and AI the foundation for innovation, growth, and improved productivity in the UK economy. The new government must improve economic productivity by enabling organisations to attract new customers and retain existing...
23 May 2024
DMA's response to House of Lords inquiry on data adequacy
The DMA has submitted written evidence to the House of Lords' European Affairs Committee's inquiry into data adequacy which was granted to the UK by the European Commission post-Brexit.
23 May 2024
DMA calls for urgent passage of DPDI before election
The DMA has today called on the government and opposition parties to join together to pass the Data Protection and Digital Information Bill before the election.