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Understanding Your Digital Maturity Status

Digital maturity is a hot topic; it’s been widely discussed and will continue to be as digital transformation rises up the strategic agenda of organisations. Your digital maturity status shows where you are on your digital transformation journey. It has nothing to do with your organisation’s...
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  • 71 views

Insight Paper - Future Technology for B2B Brands

Find out what technology is available to B2B brands to start crafting excellent client experiences.
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  • 70 views

People buy from people - brand development

People buy from people. Quality takes a backseat, even if someone made the best headphones for a reasonable price, you wouldn’t buy them if the brand were seen to support views that oppose you would you?
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  • 68 views

4 Tips for Achieving Targeted Direct Mail Through Research

Direct mail has quickly grown in importance for marketers who have found the numbers of people they are allowed to contact through other channels significantly reduced since GDPR.
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  • 76 views

Brexit: Borders and backstops - what are the issues?

The lack of agreement on freedom of movement between the Republic of Ireland and Northern Ireland means no Brexit deal can be approved.
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  • 107 views

Reclaiming the Other 3 Ps - Digital Marketing Fundamentals

The 4Ps… Most marketers have heard of them at some time. It’s almost a cliché…
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  • 131 views

The DMA at 2018 Turkey GC Summit

The DMA will be at this year’s CEE Legal Matters 2018 Turkey GC Summit on 8 November.
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  • 255 views