Whether you are thinking about your first marketing automation set up, have just started the process of embedding the tech into your business or you are a seasoned MA-er, this guide has something for you.
Your business’ USPs are the backbone of your messaging because they tell your target audience exactly why your product or service is different to others, and why they won’t find a company like yours elsewhere
Miss out on our ‘Data Protection 2019’ event? Here are a few notes to keep you in the loop. This event covered it all: trust, tech, advertising; the broken RTB process; data protection for 2019; and the secrets to advertising success with last year’s DMA Awards GDPR category gold winner.
As consumers, we're accustomed to speaking with chatbots during the buying process. In seconds we are served a relevant and helpful answer, which drives us towards the sale. Now, this is in the consumer space. So, what about in the realm of B2B?