Marketreach: Mail's Unmatched Role in Driving Consumer Decisions

When making important decisions, consumers want to get it right. But with endless marketing messages competing for attention, where do they turn for information they truly trust with their money, their commitment and their wellbeing?

Chaired by Stephen Maher, Chair, The Gate, Amanda Griffiths, Head of Planning at Marketreach:

• Explores Marketreach's latest research, revealing mail's unique ability to deliver trusted content, its synergy with digital channels, and debunking urban mail myths.
• Shows you how mail captures attention and drives action, helping consumers make the right choices even among younger audiences.

You also gain insights from a panel of industry experts from leading agencies and brands including Caroline Parkes, Chief Experience Officer, Wonderhood Studios and James Green, Strategic Marketing Effectiveness Lead, Samsung Electronics as they discuss how to harness mail for better campaign results.

Whether you're aiming to drive a purchase or increase engagement, mails power to influence consumer decisions is unmatched.

You can view the slides here.

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