26 Oct 2023
What our judges saw: Strategy
B2B Council members reflect on the work they saw at the DMA Awards Judging 2023 in a variety of categories, singling out the themes that struck them and takeaways from what makes the DMA Awards rewardingly hard to win.
06 Oct 2023
What our judges are looking for
We have asked members of the Customer Data Council and Value of Data Committee to join us in writing a three-part series to let you know about what they look for when they are judging, their experience of judging this year’s awards, and what made the award winners stand out in their categories.
10 Feb 2023
Is there any space for B2B brands on TikTok?
We posed the question to up-and-coming creatives and strategists, Jordan Perez-Hughes at B2B CX Agency The Croc, accompanied by Maya Behzadi and Lili Small from social media and influencer marketing agency, BIG little LDN..png)
14 Oct 2021
B2B Principles of Partnership Series: Pitching
05 Aug 2021
B2B Principles of Partnership Series: Building a Successful Agency-Client Relationship
Every agency and client dreams of having a successful, long-lasting relationship with one other. Nonetheless, great client-agency relationships are more than just transactional. They are true partnerships where both support one other to achieve their goals. So, how do you make sure you’re set...
01 May 2020
Coping with Isolation: Extraverts vs Introverts
In this latest blog supplied by our B2B Council, Bianca Indipendente – Psychosociologist, Innovation, and Organisation Consultant – discusses how extraverts and introverts react differently to social distancing. Discover the misconceptions and advice for those on both sides of the scale.
29 Apr 2020
Is Your Personality Type Suited Towards Working from Home?
In this latest blog supplied by our B2B Council, Bianca Indipendente – Psychosociologist, Innovation, and Organisation Consultant – discusses whether working from home is for everyone, and the difference in productivity of those scoring high and low on the conscientiousness scale.
28 Apr 2020
Panic-Buying, Personality Types, and the Coronavirus
In this latest blog supplied by our B2B Council, learn how personality types and panic-buying are connected, as well as the ways conformity, social media, and fake news contribute.
06 Nov 2019
Customer Experience in a B2B World
The customer experience you provide is what sets you apart from the competition. Pretty obvious if you are a B2C brand, but what if you belong to the B2B world? What are the differences when you deal with customers compared to an organisation? This is our take from Adweek Branded and Dun &...