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Coping with Isolation: Extraverts vs Introverts

In this latest blog supplied by our B2B Council, Bianca Indipendente – Psychosociologist, Innovation, and Organisation Consultant – discusses how extraverts and introverts react differently to social distancing. Discover the misconceptions and advice for those on both sides of the scale.
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Is Your Personality Type Suited Towards Working from Home?

In this latest blog supplied by our B2B Council, Bianca Indipendente – Psychosociologist, Innovation, and Organisation Consultant – discusses whether working from home is for everyone, and the difference in productivity of those scoring high and low on the conscientiousness scale.
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Panic-Buying, Personality Types, and the Coronavirus

In this latest blog supplied by our B2B Council, learn how personality types and panic-buying are connected, as well as the ways conformity, social media, and fake news contribute.
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Customer Experience in a B2B World

The customer experience you provide is what sets you apart from the competition. Pretty obvious if you are a B2C brand, but what if you belong to the B2B world? What are the differences when you deal with customers compared to an organisation? This is our take from Adweek Branded and Dun &...
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B2B from the Inside

Welcome to the world of B2B. During our B2B Careers Adventure series, we’ll explore what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready for a B2B Careers Adventure?
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B2B in a B2C World - Bonus Content 2

First, we shared the B2B Council Roundtable Podcast. And now, a few bonus insights from the experts.
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Best of the Best in B2B

Welcome back to the world of B2B. During our B2B Careers Adventure series, we’re exploring what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready to continue the adventure?
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B2B in a B2C World - Bonus Content

First, we shared the B2B Council Roundtable Podcast. And now, a few bonus insights from the experts.
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