Inserts case study - JJB Sports | DMA

Filter By

Show All
X

Connect to

X

Inserts case study - JJB Sports

T3c906a48e898-jjb-sport-poster_53c906a48e57c-74.jpg

John JJB Inserts July 2012

Name or Proposer: John Stevens

Advertiser: JJB Sports

Media Buying Agency: Carat Manchester

Creative Agency:

Sector: Retail

Appearance: 23rd March

Titles/Sector: Chester Chronicle

Format: Double broadsheet loose insert fold-out with barn door

Stand Out:

• 8pp broadsheet format folded to tabloid on 52 gsm improved newsprint.

• Inside spread is a poster

Commentary:

• Maximum standout as the insert is the size of the paper

• Interacts with consumers as the format requires readers to open it out

• Insert appears as part of the paper as it is printed on the same type of paper as the newspaper

• The front page, OBC and inside pages promote the new store opening with a large format to portray their scale of business and confidence to the consumer.

• The large format allows the client to showcase many images of the new store layout and promote headline brands and their new launches.

• The inside poster of local football icon Steven Gerrard gives the insert longevity and also pass on potential.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

hero-man-thinking-about-making-a-purchase.webp
As Black Friday approaches, marketers face pressure to captivate customers. The '23 season showed how brands use real-time data, AI, and dynamic content to tailor their messaging and boost engagement. Learn from them to shape your strategy.
iStock-1661657038.jpg

Just like the beautiful game of football, in marketing teamwork and strategy (as well as skill) are what helps you achieve victory.

hero.png

Pop-up shops, sustainable marketing, loyalty programmes and hyper-personalisation are just a few of the changes impacting consumer spending and buying behaviour. Find out what retail trends to keep in mind!

CD_SG - Social Template - Retail Webinar OD.png