4 key trends to help brands drive customer loyalty in 2024

We are all consumers and it’s hard to be strictly loyal and purchase through only a few brands.

It is easy to be swayed by alternative brands due to factors such as pricing, products and promotions but equally by different purchasing decisions based on the environment, the landscape and your current life stage.

But for marketers, customer loyalty is out there. It just needs to be thought about another way and nurtured differently.

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