4 key trends to help brands drive customer loyalty in 2024 | DMA

Filter By

Show All
X

Connect to

X

4 key trends to help brands drive customer loyalty in 2024

T-12.png

We are all consumers and it’s hard to be strictly loyal and purchase through only a few brands.

It is easy to be swayed by alternative brands due to factors such as pricing, products and promotions but equally by different purchasing decisions based on the environment, the landscape and your current life stage.

But for marketers, customer loyalty is out there. It just needs to be thought about another way and nurtured differently.

Click here to lean more

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Discover the power of consultative selling—a customer-focused approach that builds trust, tailors solutions, and drives loyalty. Explore the key elements of an approach that creates lasting partnerships and sustainable growth.

Depositphotos_712206460_S.jpg

Discover why cold calling remains a powerful tool in the digital age. Learn how human connection, multi-channel strategies, and skilled agents can elevate your sales and marketing efforts.

Depositphotos_659689356_S.jpg

Businesses must be ethical in their telemarketing practices to protect customers from unwanted, intrusive, or deceptive calls, ensuring their privacy and well-being are respected. Read how

Depositphotos_718680692_S.jpg

Crowded inboxes present a challenge, but they also hold untapped potential for charities to foster meaningful connections. At the launch of the DMA's Email Benchmarking Report 2024 we were asked, "What advice would the panel give to charities looking to retain audience engagement and encourage second actions?" In this article written exclusively for the Research Hub of the Email Council Nick Crawford explores innovative approaches.

Nick Email Artocle.png
Consent Preferences
X