Below you'll find an archive of our previous webinars. To register for any upcoming webinars visit our events page
14 Mar 2024
JICMAIL: How to get your award-worthy mail campaigns recognised
In a challenging year for consumers and marketers, it was those who created their direct mail campaigns with data, creativity, and technology that found the most success.
27 Feb 2024
Marketreach Exploring the Impact of Mail in an Attention-Scarce World
Are you struggling to make your advertising stand out and grab customer attention? It might be time to rethink your strategy.
31 Jan 2024
Sagacity: Charity Marketing Effectiveness 2023 - Insights for Marketers
Charity marketers faced their fair share of challenges last year, as driving donations from cash-strapped consumers became an increasingly hard task. Join the DMA and Sagacity online to discover the key trends in charity marketing effectiveness, and the tactics, strategies and channels most...
23 Jan 2024
Virtual: Legal and Marketing Compliance Update
How can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA and other industry leaders at our Marketing Compliance Update.
07 Nov 2023
Fundraising Forum - Keep your charity direct mail compliant
How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA and other industry experts at the Fundraising Forum.
03 Nov 2023
Pinterest: Emotion's key role in marketing effectiveness with Pinterest
Good measurement is hard to come by. The DMA's Effectiveness Databank shows that all too often marketers are failing to measure the metrics that matter. The power of creativity is increasingly being forgotten about, particularly in the performance marketing space.