Sagacity: Charity Marketing Effectiveness 2023 - Insights for Marketers
31 Jan 2024
Despite these challenges, marketing still has a huge role to play in driving positive outcomes for charities. When viewed across the past half decade, charity marketing sits in fourth place in the cross-sector rankings. While it's still driving meaningful returns for charity advertisers, it's necessary for marketers to champion its role in the boardroom.
Chaired by Sagacity's Chief Commercial Officer, Scott Logie, you'll hear inspiring case studies, including from DMA Award Winners Abbey Gaunt, Senior Strategist at House 337 and Teresa Parker, Head of Brand, Media and Partnerships at Women's Aid, as they share the winning formula behind the gold-winning campaign, 'He's Coming Home'.
You'll also hear insights from:
- Ian Gibbs, Director of Planning and Insight, DMA
- Leah Mates, Director of Marketing, Mass Fundraising and Engagement, British Heart Foundation
Don't miss this chance to uncover valuable insights.
Please see the slides here.