Marketreach Exploring the Impact of Mail in an Attention-Scarce World | DMA

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Marketreach Exploring the Impact of Mail in an Attention-Scarce World


For a long time, marketers have operated under the assumption that exposures to advertising (impressions) work identically across different media channels. This is the entire premise of reach-based planning, which - as we know from decades of marketing effectiveness research - is critical to market penetration and brand growth.

Join the DMA and Marketreach online where we'll unveil just how effective traditional mail is in an attention-scarce world, and how it could be game-changing for your marketing strategy.

WARC and Marketreach's partnership on their latest research shows how direct mail commands undivided attention and extremely high dwell-times compared to other channels, making it a much more effective use of already tight marketing budgets. After this webinar, you'll walk away with key learnings to apply to your marketing strategy.

Chaired by Stephen Maher, CEO, MBAstack, you'll hear from experts including:

  • Mike Follett, Managing Director, Lumen Research UK
  • Lucy Halley, Executive Head of Strategy, Havas CX Helia
  • Imaad Ahmed, Head of Advisory, EMEA & Americas, WARC Advisory
  • Amanda Griffiths, Head of Customer Communication Planning and Insight, Marketreach

Please click here to view the slides.

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