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The GDPR and you, chapter two

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A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research

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The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.

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An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Craig Paterson of The Data Lab offers this overview of an exciting new project.

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Following on from our Customer Engagement 2018 event, we’ve created a DMA advice piece to give marketers a peek into the future

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