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The GDPR and you, chapter two

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A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research

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It is becoming increasingly usual to hear anecdotally of segmentation systems that are failing to perform, however, following the emergence of data science, deep learning and AI segmentation is right back on the marketing agenda.

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Have you noticed that the world is obsessed with the customer? The customer is always right. Customer is king. Customer service. Customer journey. Customer-centricity. And, of course, ‘the customer experience’, any self-respecting company’s number one priority.

It all comes from a good place. Everyone’s trying to do their best for the people who buy their products, use their services and consume their content. But perhaps everyone’s got it wrong. Perhaps this relentless focus on the c-word has lost sight of what’s behind it – a human.

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The past three decades have seen a rate of change never before experienced. Penetration of the internet is now producing unprecedented volumes of data, so we must look at new marketing tools to truly understand the people of today.

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Learn more about and adhere to the CAP code - an intiative supported by the DMA - and receive Ad Alerts to help you housekeep your compliance

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