SMBs and GDPR | DMA

Filter By

Show All
X

Connect to

X

SMBs and GDPR

T-smbs-and-gdpr.jpg

Welcome to our SMBs and GDPR report, dedicated to the small and medium-sized businesses community – organisations with fewer than 250 employees.

The research, created in partnership with Xynics, will investigate the impact the new data privacy laws have had on this engine room of the UK economy.

The community’s opinion on GDPR has been positive (57%), even higher than what we found for all businesses. On the other hand, 18% feel the impact of the GDPR has been negative, which is around four times the number seen for the entire data and marketing industry, including large organisations and multinationals.

However, data reveals that a concerning proportion (38%) may not be fully aware of their GDPR obligations when it comes to customer data.

In addition, 18 months on from the implementation of the new laws, a significant number of businesses still hasn’t started or planned the processes to ensure they’re not in conflict with the new laws.

What are the reasons behind these deficiencies?

SMBs form the bedrock of our economy and yet are the ones with the lowest knowledge and, therefore, the highest risk. We’ve been staggered by the increasing number of businesses, suppliers and partners that remain non-compliant with the GDPR” stated Mike Kilby, Solutions Consultant & Data Protection Practitioner, Xynics Data Solutions Ltd. “Part of the problem is that although some businesses know they are having difficulties; the vast majority don’t know where to go for help”.


Read on and learn the challenges, opportunities and key insights we’ve learnt from the SMBs community.

SMBs and GDPR

Hear more from the DMA

Please login to comment.

Comments

Related Articles

A new government brings new legislation, and in the world of marketing, data protection is always on the front line. We dissect the implications of these legislative changes, providing you with insights to navigate this regulatory landscape.

what uk marketers need to know DMA.png

This article is written by MBA Group Ltd.

priscilla-du-preez-tAnrp8P51tY-unsplash.jpg

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

hero-man-thinking-about-making-a-purchase.webp

Businesses must be ethical in their telemarketing practices to protect customers from unwanted, intrusive, or deceptive calls, ensuring their privacy and well-being are respected. Read how

Depositphotos_718680692_S.jpg