Filter By

Show All
X

Connect to

X

Data Privacy: An Industry Perspective 2019

T-web-image-dp2019.png

We started this report series back in 2016 and have shared our findings with industry leaders, year on year, in order to reinforce the importance of data privacy.

Our most recent ‘Data Privacy: An Industry Perspective 2019’ report, in partnership with OneTrust PreferenceChoice, explores the results of the seventh survey we’ve conducted into data privacy and the second poll among marketing professionals since GDPR came into force.

We kept tracking the industry's awareness and preparedness for GDPR and ePrivacy, as well as investigating the actions businesses have taken to comply with new data regulations.

Marketers have shared their opinions regarding the impact of the new privacy regulations on their businesses; their priorities and concerns with the introduction of new regulations, and the role training has played throughout.

We have found that that adhering to and planning for the regulations is bearing fruit already.

As Tim Bond, Head of Insight at the DMA, explained “the key for brands is building trusted, authentic and transparent relationships with customers, always guaranteeing they are businesses’ top priority. This strategy already appears to be paying dividends for some, but the future success of our industry will be in making this the only solution for all organisations”.

Indeed, customers’ trust has noticeably increased and the proportion of respondents believing the GDPR has positively impacted their organisation’s ability to meet the needs of its customers is now at its highest since these surveys began.

Download your copy of the report and learn more about the effect of new privacy regulations on our industry.

Download ‘Data Privacy: An Industry Perspective 2019’

Hear more from the DMA

Sponsored by

To opt in to receive email communitcations from our sponsor, please fill in the below and tick the box below

pure360-new-logo-smaller-size.png

Privacy policies

To read OneTrust's privacy policy, hit this button

To read DMA's privacy policy, hit this button

Please login to comment.

Comments

Related Articles

The beginning of an email’s journey. How strong is your understanding of deliverability? What are the biggest obstacles to achieving good deliverability? How do you measure success? Read on to find out.

Customer Engagement (2).jpg

Our report, compiled by Accord Marketing's Strategy team, provides statistics, insights and practical marketing advice that will help you navigate the next Our report, compiled by Accord’s Strategy team, provides statistics, insights and practical marketing advice that will help you navigate the next few months, putting you in a position of strength through the recovery process and beyond. few months, putting you in a position of strength through the recovery process and beyond.

strategy-and-tactics-2.jpeg

Discover Epsilon’s Loyalty Evaluation and Design (LEAD) framework and how we use the 5 C’s of loyalty strategy to assess critical components and inform the loyalty design recommendations to form an ideal loyalty experience for you and your customers.

DMA Image.png

We're all starting to think about what a post-Covid world will look like. We had a chat with Feefo's CEO, Matt West, about how recent events are affecting the state of customer experience, and how businesses can prepare for the future.

pinnacle-scope-lifestyle.png