06 Feb 2014
In recent years, public spending cuts have forced local and county councils to review their communications strategy to residents.
The door to door distribution of a council magazine or newspaper for many years formed the cornerstone of local authority strategies, but in recent years such activity has been the focus of budget cuts.
Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.
If your organisation is already a member of the DMA, please login or register to continue browsing.
If you are yet to join our community of over 27k+ marketers, just register your interest and select the report you’d like to access to get it straight to your inbox. If you can't see the report you'd like to access, contact: membership@dma.org.uk.
If are logged in and your organisation is already a member of the DMA, please contact your DMA Account Manager for further assistance.
We all want to do the right thing regarding recycling, right? If you're reading this, then it's likely you're in the 90% of UK consumers who claimed to recycle household waste, including print daily or several times per week.
When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
All too often going paperless is championed by businesses wanting to move their customers on-line to reduce cost, but the benefits and effectiveness of one medium over the other is not that clear cut.
