Industry Diversity: Ethnicity and Race | DMA

Filter By

Show All
X

Connect to

X

Industry Diversity: Ethnicity and Race

T-ethnicity-and-race.png

As we saw in our introductory article to this series, diversity in the workplace has been high on many organisations' agendas in recent years. However, often the discussion tends to be dominated by single issues. What about all the other shapes and shades of diversity?

In this article, we analyse what our industry looks like, with a specific focus on ethnicity and race. Our other articles in this series also examine ‘Background and Education’, ‘Disability and Health’, and ‘Gender and Sexuality’. All of these explore the relevant aspects needed to be considered and understood, so we can move beyond mere demographics and focus on creating more inclusive environments.

Ethnicity

Most respondents (88%) identify themselves as White (with 66% indicating their ethnicity as British, English, Northern Irish, Scottish, or Welsh). 6% have a Black, African, Caribbean background. 6% selected mixed or multiple ethnic groups. And 5% identify themselves as Asian or Asian British.

Which of these ethnicities do you most identify with?

According to the 2011 Census, among the total population of England and Wales, 86% was White. People from Asian ethnic groups made up the second-largest percentage of the population (at 7%), followed by Black ethnic groups (at 3%), mixed/multiple ethnic groups (at 2%), and other ethnic groups (at 1%).

Moreover, the 2011 Census showed that almost half (46%) of the foreign-born population identified with a White ethnic group, a third identified as Asian/Asian British (33%), and 13% identified with Black/African/Caribbean/Black British.

Between January and March 2020, data from the ONS on the labour market by ethnic group reported a total of 76.6% employment rate for people aged 16-64, with a 78% rate for White people and 68.2% for minority groups.

McKinsey’s data shows that ethnically diverse representation in UK executive teams increased by an average of 6% since 2014. When considering ethnic-minority representation in the broader population (13%), British executive teams seem closer to achieving a “fair share” (with 7% on executive teams and 11% on board of directors).

However, this data masks sensitive variations within UK companies, as a large proportion of businesses still have no ethnic minorities on their executive teams (or boards), and a very reduced group of organisations have international executive teams specifically.

Take the Next Step

To gain real diversity in the workplace, organisations must dig deeper than simple metrics like quotas. Now that you have seen the data, what are the actions you can take? Find out what the DMA is doing to make a more diverse and inclusive future a reality for our industry:

Industry Diversity: A More Diverse and Inclusive Future

Hear more from the DMA

Please login to comment.

Comments

Related Articles

In a recent Black Marketers Council roundtable discussion hosted by founder, Nick Myers, Chief Strategy Officer of Oliver, leading UK marketers explored the theme of Black Britain: Beyond the Stereotypes. It was clear that for brands to truly connect with the super-segment of ‘Black Britons’—who are not a minority but part of the global majority—marketers need to move away from reductive labelling that categorises black and brown people into a homogenised identity and recognise the breadth and depth of what it means to be Black and British.

BMC Article image.png

Natalie Eve Roper, Founder of Embrace, chats with marketing consultant Micahel Bristow about becoming an active and aware ally, the importance of sponsorship, and his belief in the change the Black Marketers Council can effect.

Screenshot 2024-04-17 190509.png

Natalie Eve Roper, Founder of Embrace, chats with Ford Pro's Lionel Fenton about joining the DMA's Black Marketers Council, the power of the Black Pound, and championing diversity within organisations.

Screenshot 2024-04-03 131459.png

Natalie Eve Roper, Founder of Embrace, connects with Marie Feliho, Director of Customer Engagement at Virgin Media O2 and Deputy Chair of the DMA's Black Marketers Council about her aspirations for the group and commitment to being a role model.

Screenshot 2024-03-01 115951.png