06 Oct 2011
Consumers are the ultimate judges of how well the email marketing industry is performing. That’s why the annual DMA / fast.MAP Email Tracking Study provides such valuable insight for marketers: it tells us what consumers really think of the marketing emails they receive, the content they prefer, what captures their attention and what turns them off.
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In today’s diverse marketing landscape, effective customer engagement is not just about selecting the right channels — it’s about integrating them seamlessly to deliver personalised, impactful experiences.
Among these channels, email remains a standout tool for nurturing relationships and driving purchase decisions.
