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Annual Door Drop Industry Report 2021

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Here is the latest edition of the DMA’s annual report on the state of door drops and their position in the wider marketing mix. The report covers data from 2020, a period nobody could have foreseen, with the coronavirus changing how everyone lives and works.

2020 represented a tough year for most businesses in the door drop space and, on the whole, this was largely true across the advertising and marketing industry.

However, the figures show the important role door drops have played in engaging and informing consumers during these challenging times.

The medium has demonstrated its ability to respond instantly to urgent client briefs and also has been chosen as the HM Government’s preferred channel to communicate to every household in the UK.

Each year, this report provides the most accurate estimate available of the volume and value of the door drop market in the UK.

This edition’s figures explore the 2020 calendar year, trended data from previous years, and additional insights from JICMAIL’s industry-standard audience measurement data.

Before diving in, please be aware that the figures have undergone some significant changes from previous editions, due to a correction and update of the calculation process. Such changes have also been applied to the historical figures – more detail is available in the ‘Methodology’ section at the end of the report.

Download the 2021’s Annual Door Drop Industry Report, here.

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Flexible or blended working is proving very problematic for traditional businesses – including marketing consultancies with property footprints. One solution does not fit all. Some people want to work from home full time, others want to be in the office every day and still more want the flexibility to do both. Unsurprisingly, people with kids tend to want to be at home, whilst younger workers want to be in the office where they get more social interaction and face time with senior management.

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Out of adversity can come opportunity – and for many agencies, the global pandemic brought about fundamental changes to working life as we knew it.

Facebook thought leader and strategist Andy Childs claimed that a decade of digital growth had been compressed into just a few months.

Now, as 42% of small businesses alone claim that they are more reliant on technology and 86% of bosses believe remote working will endure, agency leaders must weigh up their options in the wake of the pandemic.

We have asked agency leaders the keys to a successful digital transformation.

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What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.

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My thoughts on the latest Annual Door Drop Industry Report from the DMA UK.

A challenging year, but as I explore, certainly not all doom and gloom.

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