24 Oct 2024
Value of Creativity Report 2024
Looking to transform your marketing effectiveness? Download our comprehensive report for detailed insights, case studies, and actionable recommendations to enhance your creative strategy.
10 Jul 2024
Door Drop Report 2024
When was the last time you considered Door Drops? If it's been years, you're not alone — and that's exactly why this often overlooked channel presents a golden opportunity. In a world of saturated digital spaces, Door Drops offer a refreshing way to cut through the noise and reach your...
20 Jun 2024
Email Marketing Benchmarking Report 2024
In today’s diverse marketing landscape, effective customer engagement is not just about selecting the right channels — it’s about integrating them seamlessly to deliver personalised, impactful experiences. Among these channels, email remains a standout tool for nurturing relationships and...
06 Jun 2024
Value of Measurement Report
Marketers are caught in the grips of a profound measurement dilemma. Not only are marketers being asked to do more with less, but they are being asked to do so in an environment in which generating short-term response from consumers through direct / performance / activation marketing efforts is....png)
08 May 2024
What's your cost-of-living crisis exit strategy?
Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to...1.png)
30 Apr 2024
Pinning down emotion's effect on ad performance
The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning down emotion’s effect on ad performance’, shows that while brand and business effects improved on the back of some truly creative work, performance advertising effectiveness hasn’t seen...