Data privacy - An industry perspective

The sixth survey has been conducted, continuing the narrative we started with our ‘GDPR & You’ series.

We collected the industry’s first impressions and considerations of what 25 May 2018 with the implementation of GDPR has brought into marketers’ life.

In particular, we asked marketers about the impact it had on their businesses, their priorities and concerns and the role training have played.

We also explored marketers’ awareness and what are the concerns about the ePrivacy Regulation, although its text hasn’t been finalised yet. Finally, we questioned marketers about the impact that the Brexit will have on the free flow of data between the UK and EU, a core priority for our sector to remain a global leader.

“Whatever 2019 and beyond have in store, GDPR should be seen as offering some welcome stability and legislative homogeneity” said Chris Combemale, CEO of the DMA. “As we build a new relationship with the EU and ensure the free flow of data. The key for brands is building trusted, authentic and transparent relationships with customers, always guaranteeing they are businesses’ top priority.”

Read our latest report to discover:

• Individuals vs their organisation’s knowledge and understanding of issues surrounding the GDPR
• Marketers vision about the GDPR’s impact on sales and their organisation’s ability to meet customer needs
• Implementing data privacy by design, staff training and Legitimate interests assessments as the three main priorities for marketers going forward
• Marketers’ concerns about Brexit

Read the full report