The Value of Customer Data Report Launch

Yet, many marketers still struggle to bridge the gap between customer data and traditional mass marketing, as they remain siloed. Measurement challenges and complex data supply chains only add to the difficulty of connecting the two worlds.

Despite these barriers, analysis from the DMA's Effectiveness Databank covering over 1,700 award-wining campaigns proves that integrating customer data into broader marketing activity delivers a significant effectiveness multiplier.

Join us for the launch of the Value of Customer Data report, where Ian Gibbs, Insight and Planning Director, DMA, will reveal key findings and explore their real-world implications with a panel of leading industry experts.

You'll gain:

• Proven Insights - Learn how customer data integration drives measurable marketing effectiveness.
• Practical Strategies - Gain actionable tips and best practices from real-world case studies.
• Expert Perspectives - Hear from industry leaders on overcoming data challenges and maximising impact.
• Meaningful Connections - Network with like-minded, data-driven professionals.

Secure your spot to equip yourself with the latest research, real-world case studies, and expert advice to integrate your customer data across all your marketing activity to maximise results.

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