When & Where?
Wednesday, 30th April 2025
-
Ticket Information
Member
Free
Non Member
£49 (+VAT)

What makes a campaign DMA Award worthy?
Our Winners Showcase series handpicks some of 2024's standout winners to give you an exclusive behind-the-scenes look at exactly how they earned one of the industry's most coveted prizes.
Chaired by Caroline Parkes, Chief Experience Officer, Wonderhood Studios and Chair of the DMA Awards Committe, hear directly from the winning teams as they reveal how they used creativity, strategy and results to deliver outstanding campaigns.
This webinar spotlights 2024's Grad Prix shortlisted campaigns. The ones that blew the judges away over three rigorous rounds:
Ogilvy UK and Mayor of London
Discover how their "Breaking the Silence" campaign sparked a national conversation, achieving an earned reach of 3.5 billion. Hear from:
- David Fanner, Senior Consultant, Ogilvy
- Natalie Chester, Global Strategy Partner, Ogilvy
- Puja Parmar, Senior Advisor to the Mayor, Comms, Strategy & Marketing, Mayor of London
JAA Media, AMV BBDO and RSPCA
Learn how they joined forces to create the heartfelt "RSPCA: R.E.S.P.E.C.T for Every Kind" campaign, which drove a 229% uplift in donations. Speakers include:
- Cameron Cumming, Director of Performance, JAA
- Jack Smedley, Creative Director, AMV BBDO
- Tracey Pritchard, Director Of Engagement and Income Generation, RSPCA
Ogilvy UK and Skin Cancer UK
Explore the impact of "The Melanoma Law", which led to an 8,100% surge in searches for ‘sunbed skin cancer’ and significantly raised public awareness with:
- John McPartland, Executive Creative Director EMEA, Ogilvy Health UK
Gain insights into their creative processes and execution tactics, and develop a deeper understanding of how to craft campaigns that drive results, capture attention, and leave a lasting impact.
Whether you're looking for fresh inspiration or seeking practical lessons to implement in your own business, this event is designed to make the way you approach your work even better.
Secure your spot now.
Do you want to save hundreds of pounds on DMA events each year?
DMA Members benefit from:
• Free access to our Webinars and Virtual events
• Huge discounts on our in-person events, including the DMA Awards, our flagship events
Get in touch to discover the full range of DMA Membership benefits.
Book Now
Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Quirk.
Please login to comment.
Comments