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25 Apr 2022
Six takeaways from Mark Ritson's keynote with Spotler
Komal Helyer, Fractional CMO and Chair of the Email Council shares the six things she learned from Mark Ritson's keynote presentation at Spotler.
28 Jan 2022
DMA Email Council Trends for 2022
Ten experts from the DMA Email Council give their trends for 2022.
05 Jan 2022
Email Accessibility Guide
Three million people in the UK are colour blind and can’t see your green button on your grey background. Find out how you can create accessible marketing campaigns with email alongside the DMA Email Council.
07 Dec 2021
All I Want for Christmas . . . is Less Email!
Six useful tips from our email experts to get ready for this holiday season!
29 Oct 2021
How to Implement a VIP Nurture Campaign for Black Friday 2021
It’s that time of year again, where scarves are being donned, queues are forming for pumpkin spiced lattes, Christmas lists are being written and of course, Black Friday is nearly upon us.
14 Oct 2021
DMA Insight: Challenges and Successes Through the Lens of 2021
Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.
13 Oct 2021
Apple's Mail Privacy Protection: What Does it Mean for Marketers?
Open rate’s usage, ESPs’ insights, brands’ insights, ISPs’ developments – what’s changing? What is impacting the accuracy of these metrics? Read on to find out
13 Oct 2021
My Dog Ate My Email: A Podcast Series all about...Email
We’ve pooled the DMA’s Email Council outreach hub’s considerable expertise to bring you My Dog Ate My Email, a podcast about all things email. From AI to KPIs they’ll be covering a whole host of topics featuring a variety of guests who live and breathe email.
25 Aug 2021
DMA Deliverability Hub: Live Q&A
The DMA Deliverability Hub part of the Email Council will be hosting live Q&A sessions via the Zoom Platform on the first Thursday of every month from 12:00 – 12:30 PM.