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DMA Insight: Challenges and Successes Through the Lens of 2021

Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.
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Apple's Mail Privacy Protection: What Does it Mean for Marketers?

Open rate’s usage, ESPs’ insights, brands’ insights, ISPs’ developments – what’s changing? What is impacting the accuracy of these metrics? Read on to find out
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Email Benchmarking Report 2021

Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
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ICO's Fine Against Amex: How It Impacts Email Marketers

In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.
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Marketer Email Tracker 2021

During the pandemic email has proven vital for businesses to communicate with customers. The restrictions in place have benefitted the channel with bigger budgets and an increased ROI. Discover more about the health of email in an unprecedented year in UK data and marketing.
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