12 Dec 2024
Unlocking Engagement: Email strategies for charities
Crowded inboxes present a challenge, but they also hold untapped potential for charities to foster meaningful connections. At the launch of the DMA's Email Benchmarking Report 2024 we were asked, "What advice would the panel give to charities looking to retain audience engagement and encourage...
03 Oct 2023
Preparing your email marketing for DPDI and continually-changing data laws
The UK is finalising new legislation to update DPA 2018, UK GDPR and PECR. The Data Protection and Digital Information Bill (DPDI) aims to create a new data regime for UK businesses and consumers but is still subject to change and best practice guidance will take time to be established. With the...
09 Aug 2023
Can I Edit Misspelled Email Addresses in B2B Lists?
This is the third in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explores how you can edit misspelled email addresses responsibly.1.png)
28 Jul 2023
How can I Maintain a Healthy B2B List?
This is the second in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explains how you can maintain a healthy B2B contact list for effective email marketing..png)
19 Jul 2023
Email Benchmarking Report 2023
How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
04 Jul 2023
Can I use Third Party Mailing Lists for B2B Marketing?
This article is written to bring an email deliverability perspective to the topic of third-party data in B2B email marketing, in an attempt to clarify some areas of ambiguity and give practical ideas for those considering a third-party B2B email marketing programme.2.png)
22 Jun 2023
Consumer Email Tracker Series: The Omnichannel Communication Race
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the forth in a series of four.
15 Jun 2023
Consumer Email Tracker Series: The Relevance of Email Marketing
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the third in a series of four.
08 Jun 2023
Consumer Email Tracker Series: The Importance of Email Preferences
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the second in a series of four.